Your Autoresponder is part of your advertising. Advertising is only effective if it is reaching the right communities and the right people. If your autoresponder messages are being completely ignored or aren’t motivating people to get to your website, then you need to know this in order to make the appropriate adjustments. Response tracking is a vital part of making sure that your autoresponder is doing its job. Autoresponders are not a set it and forget it type of system. But in fact, you have to keep your hand in the practice to make sure that you are getting the most bang for your effort.
If your autoresponder service does not offer you a tracking system that you can implement, then you need to go and get a new service. Usually the services that offer tracking cost a bit more, but the small additional cost is well worth the information. Wouldn’t you rather pay for a service that you knew was working rather than pay less for a service and spend your time guessing as to its productivity?
When your autoresponder message hits the email address it is intended for, the user has an opportunity to click on a link. When they click, it registers the fact that during the redirection time, the user has completed the transaction of going from their inbox into your website. Of course, most users are unaware that this is happening and therefore they may click regularly. This gives you a pretty strong idea whether your material is getting any response. If you had them fill out demographic forms when they signed up for the service, then you should be able to tell which ages, genders, socioeconomic backgrounds, or any other information that you computed are responding regularly.
When you opt for tracking, you can then determine whether it is the messages or the timing or the entire demographic which is working or not working and make adjustments. Over a period of a year, you should be able to hone into how to set up the messages, the timing, and service the right demographic harder in order to produce strong results. Don’t just leave your autoresponder to fend for itself once you get the desired results. Go in periodically and check out what is going on and whether or not it is still being effective. Always double check your copy, make sure it’s professional and check your results against last year’s or last month’s results. Constant tweaking is the key to making an autoresponder tracking service work well for your business.
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