Every Business strives to create a recurring customer base. Its much easier to continue profiting from existing customers than it is to recruit new customers. Thats why businesses are always striving to implement things that increase customer retention. So how exactly is this done online? List building. List building is the first fundamental concept of an internet based business. A good sized list is the most valuable asset of an internet marketer.
What do I mean by list? A list is simply a collection of names and Emails collected from your customers or subscribers. These people who have opted in to your mailing list can be marketed to over and over again for a long period of time. This is important because most sales aren’t made right away. The customer will buy when they are ready and it usually does no good to try and force them. However, if you play your cards right, by the time they recieve their 4th, 5th, or 100th, email from you, they may then be ready to make the purchase, provided that you are offering a quality product.
How do you build a list? The most common way of getting a person to enter their email address into your database is to give them something of value for free. You must give away a quality product (one that you would otherwise sell) in exchange for the prospects information. You must do this without expecting anything in return (remember, he may buy in the future). Your goal at this point is simply to provide useful content. The business will come later.
How do you manage so many emails? You will need to invest in an Autoresponder service. An autoresponder collects and stores a prospects information. There are many to choose from. Some are better than others. There are even some that provide free service, however this is an area of your business where you don’t want to pinch the pennys. The autoresponder is how you will communicate directly with your prospect list. You want your emails to look as professional as possible. A free autoresponder makes its money through advertising, which means that your emails will be filled with random ads which may pull your customers attention away from your message. Many top internet marketers use Aweber. They are probably the most trusted of all autoresponders, but there are other good ones as well.
You can have many different lists. An autoresponder will manage your lists for you and will send prewritten emails that contain a business offer to anyone on that particular list. But, the key is to provide valuable content as well as product offers. You must do both. Some emails you must write knowing that you will not make any money at all. Another thing to remember is you don’t want to send out too many emails too quickly because the recipient might consider it spam and will probably unsubscribe. Once or twice a week seems to be what most marketers are doing, although some do more or less, so use that as a guideline.
To learn more about email marketing, visit this site: http://testaweber.shanemanera.com/asp2.html
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