When it comes to Email marketing, many novice online marketers are always directed into how to build a list in a hurry. Although this advice does not sound half bad, list building is really not as simplistic as it sounds. There are certain things you need to acquire first before you can build a list that you can utilize for your make-money-online scheme. Some of these initial must-haves include: a working web page, the “goods,” the promotional material on the web page, a squeeze page, and an autoresponder. You are at liberty to add more to this list, but these aforementioned must-haves cover the basic grounds for good list building practices.
The first thing you would need is a working web page, a place where you can start marketing whatever it is you wish to sell. With the technology being offered by the Web 2.0 era, you really do not need to buy a domain name or your own personalized website anymore (although both of these help drive a lot of traffic to your web pages.) You can simply use free sites like web blogs and even social network pages. The second thing you need to have is the actual “goods:” products, services or ideas you would want to market. You can promote your own goods especially if you have a brick-and-mortar business you want to introduce to the virtual market place. You can even set up your own affiliate program to help speed up sales. Or, you can simply go to Clickbank and try to choose one or more products there from particular marketable niches. There is no limit to the number of goods you can market. However, if you are only starting to learn the ropes of this business, it would be best to stick to one or two on the onset.
Once you have your marketable goods, you would need to work on your web pages; that includes creating the look, the dimensions and the articles that are to be posted on your site. You have to remember that most online users still browse different web sites for information – well written, well presented, timely and useful information. A good website can draw a lot of traffic on its own. At this stage, you can encourage people to contact you for questions and inquiries; and in effect, you are already list building on your own. However, imagine having to do that to all the people who comes to your site.
This is where a squeeze page and an autoresponder may come in handy. A squeeze page is essential in the list building process, because here, the data gathered is precise and concise. You get a name, an email address and a consent form from your website traffic that basically says: it is okay for you to send more information through their email. An autoresponder application, as the name suggests, is a program that allows you to send email promotional materials to the people on your list on a regular basis. Email Marketing is beneficial to both client and online marketer. The client is given free information about the goods, and even special rate discounts; while the online marketer is given the chance to continue his or her “sales” talk with the client.