Amazon.com is not just a Waterstone’s. They were one of the pioneers of online Marketing systems, taking huge losses in their early years to build a whole new idea of marketing using online associate sales as the main driver of their deeply-discounted books and other media product sales. Today, they are well into the black, one of the most profitable businesses online, and still making the internet change around them as they look forward to the ways the web is changing sales and selling. Best of all, […]