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How is Rising Number of Working Women Driving Demand for Diapers?

The number of working women across the globe has risen significantly over the past few years. While before, women were considered fit for only child rearing and household activities, years of rebellion and social movements has led to change in the societal structure. The situation has improved a lot in developing countries as well, such as India. Today, women are actively participating in every field across the globe and are not just confined to their houses. While the change is positive in every aspect, juggling work and bringing up a child are by no means an easy job. This is why women are increasingly seeking any help they can to manage their lives properly.

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This has led to a rapid expansion of the diaper market across the globe. Now with the increasing utilization of these products, manufacturers are further trying to develop advanced and more durable items, such as eco-friendly biodegradable diapers. It has been observed that in the first years of their life, babies use about 2,500–3,000 disposable diapers, which is creating a huge strain on the environment. Moreover, traditional diapers are not biodegradable, owing to which, the preference for eco-friendly diapers has been increasing rapidly across the globe.

The global Diaper Market is predicted to reach a value of $90.8 billion by 2030, growing from $50.5 billion in 2019, advancing at a 5.7% CAGR during the forecast period (2020–2030). In terms of distribution channel, the market is categorized into supermarkets/hypermarkets, pharmacies, online, and convenience store, among which, the supermarkets/hypermarkets category is projected to progress at the fastest pace during the forecast period. This is particularly ascribed to the surging popularity of supermarkets among consumers across the globe. These outlets provide consumers with an extensive variety of diapers under a single roof. Supermarkets and hypermarkets further offer discounted prices, which is why people prefer to buy products from these stores.

Hence, the demand for diapers is rising due to increasing number of aged people suffering from incontinence and growing number of working women.

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The research offers market size of the global diaper market for the period 2014–2030.

Market Segmentation by Age

  • Baby Diaper
    • By product
      • Disposable
        • Ultra-absorbent
        • Regular
        • Super absorbent
      • Cloth
        • All-in-one diaper
        • Flat diaper
        • Pocket diaper
        • Prefold diaper
        • Fitted diaper
      • Biodegradable
      • Cloth training pants
      • Cloth swim diapers
    • By baby weight
      • 0–6 kg
      • 6–7.5 kg
      • 7.5–9 kg
      • 9–10.5 kg
      • 10.5–12 kg
      • Over 12 kg
    • By absorption level
      • High
      • Low
  • Adult Diaper
    • By product
      • Disposable
        • Tab style
        • Briefs
        • Pads & Liners
      • Cloth
      • Swim diapers
      • Biodegradable
    • By size
      • Small
      • Medium
      • Large
    • By gender
      • Men
      • Women
    • By absorption level
      • High
      • Low

Market Segmentation by Distribution Channel

  • Pharmacies
  • Convenience Stores
  • Online
  • Supermarkets/Hypermarkets

Market Segmentation by Absorption Level

  • High
  • Low

More Reports of Consumer Products Industry by P&S Intelligence

Razor Market

Across the globe, the Asia-Pacific (APAC) razor market was found to be very prosperous in the years gone by and this trend is also likely to continue in the forthcoming years, primarily because of the growing population in the regional countries.

About P&S Intelligence       

P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

Tags: Diaper Market Demand in Country, Diaper Market Players, Diaper Market forecast, Diaper Market, Diaper Market Share, Diaper Market Size, US Diaper Market Report, India Diaper Market Size 2020

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Contact: Prajneesh Kumar P&S Intelligence Contact: +1-347-960-6455 Email: [email protected] Web:

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How is Rising Number of Working Women Driving Demand for Diapers?


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