Coffee Pod Industry
The global Coffee Pod Market is set to achieve a high valuation in the coming years. Coffee pods contain enough coffee which can be brewed for a single serving. This design eliminates the need of flavors, additives, and portions from large containers. Different styles of coffee pods currently in the market are T-discs, K-cups, and paper coffee pods. Companies have even launched brewing devices which can hold these pods for making coffee.
Large consumption rate of coffee is one of the primary drivers of the global coffee pod market. Benefits of coffee which can keep cancer and type 2 diabetes at bay are likely to facilitate sales of coffee pods. Increasing usage of single servings at households in North America and Europe can bode well for the market growth. Rapid urbanization in developed economies and demand for convenience products by the large working population is predicted to spur market demand. Bans on non-degradable coffee pods in Europe and North America can pose a challenge to the market. However, manufacturers are investing in renewable or recyclable pods to cope up with it.
The major manufacturers covered in this report Nestl (Switzerland), Kraft Foods (U.S.), Luigi Lavazza (Italy), Keurig Green Mountain (U.S.), Coffechino (UK), The J.M. Smucker (U.S.), Ethical Coffee Company (Switzerland), Diedrich Coffee (Australia), Jacobs Douwe Egberts (Netherlands), DD IP Holder (Dunkin’ Donuts)
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The global coffee pod market is segmented by type, application, and region. By type, it is segmented into capsules, soft coffee, and hard coffee. Hard coffee pods can witness a massive demand, while soft coffee pods are witnessing a decline.
By application, it is segmented into departmental stores, supermarkets & hypermarkets, and online stores. The online stores are projected to generate significant revenue for the market due to large sales of coffee pods and associated brewing machines. Partnership with ecommerce brands such as Amazon aided pod manufacturers in attaining high numbers. It can capture a larger market share in the coming years.
Regions covered in the global coffee pod market report include Japan, India, China, Europe, and North America. In Europe, Slovakia and Czech Republic are prime regions which have adopted coffee pods and driven the market growth. This can be credited to the stable economic growth of these countries and high expendable income levels of citizens. Rising interest in special flavors of coffee, entry of private label brands, and adoption of pod brewing systems at local coffee shops, baristas, and cafés are evidence of the large potential of the market in the region.
North America is projected to be one of the biggest regions for the global market. This can be attributed to the massive consumption rate of coffee. In the United States alone, 3 cups are consumed on average by a person on a daily basis reflecting the large potential of coffee pods.
The China and India coffee pod market can thrive due to easy availability of coffee chains and demand for ready-to-drink beverages. Immense demand for non-alcoholic beverages which require coffee as an ingredient can drive the market growth. Supermarkets & hypermarkets have registered higher growth in these countries due to affordable prices and high trustworthiness.
Key players in the global coffee pod market are expanding their lineup of coffee pods and will compete in terms of flavor, taste, and price. Good marketing strategies and tie-ups with coffeehouse chains can assist them in gaining leverage in the market.
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