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Legal Marketing Expert and Former Cravath CMO Deborah Farone Publishes Best Practices in Law Firm Business Development and Marketing

New York, NY – January 28, 2019Best Practices in Law Firm Business Development and Marketing. The book – published by PLI Press, the publishing division of Practising Law Institute – is a unique resource for Legal professionals, law firm leaders, practicing lawyers, legal marketers, consultants and educators.

Culled from more than sixty interviews with the profession’s most respected law firm chairs, chief Marketing officers and legal visionaries, Best Practices . . .  provides real-world examples and actionable advice, and in today’s ever-changing legal ecosystem where accounting firms, legal process outsourcers, and other third-party providers are coupling with law firms, the time is right for this publication. Each chapter is filled with information that can be scaled to the needs of a large international law firm as well as to a single-practitioner practice.

Heidi K. Gardner, PhD, Distinguished Fellow at Harvard Law School’s Center on Legal Profession, says, “Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.”

Best Practices . . .  includes perspectives from Farone as well as from professionals at a myriad of law firms, associations and consulting firms, including the ABA, Allen & Overy, The American Lawyer, CLOC, Debevoise & Plimpton, Dechert, Glaxo, Gunderson Dettmer, Macfarlanes, Proskauer Rose, Orrick, Skadden, Weil, Wilkinson Walsh + Eskovitz, and many others. Also unique to this title are “Think Pieces” bylined by some of the country’s leading experts in legal marketing.

Deborah Brightman Farone has served as chief marketing officer at two of the world’s most successful law firms, Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP. At both firms, she built and led their marketing communications and business development departments. Farone has also held positions as a marketing specialist at two global advisory firms, Willis Towers Watson and Ketchum. In 2017, she launched her own consulting practice, Farone Advisors LLC, where she advises law and other professional service firms on business strategy and marketing.

The hardbound book is now available for purchase at

Praise for Deborah Farone

“From her years of marketing leading firms in the always-evolving environment for legal services, Deborah Farone knows what works best in today’s modern law firm and she now shares that knowledge in this indispensable book.”

– Allen Parker, General Counsel of Wells Fargo & Company

“Deborah Farone has a unique perspective on the modern American law firm. Her years of experience inside ‘big law’ make her an invaluable source for those who provide and consume legal services.”

– Evan Chesler, Chairman, Cravath, Swaine & Moore LLP

“Deborah is a connector, linking clients and legal service providers. She is our go-to person when we are looking for authentic industry knowledge and insights on where the legal market is trending.”

– Connie Brenton, Chairman of the Board, CLOC/Senior Director of Legal Operations, NetApp, Inc.

“Only a talented writer, marketing professional and thought leader like Deborah can take the world of law firm marketing and make it an engaging story full of lessons and inspiring ideas. What seems like such a momentous task to many of us is purely Deborah’s story and experience. Sharing her story is a gift to all of us.”

– Natalie Loeb, Founder and Leadership Coach, Loeb Leadership Development Group

“Being savvy to best practices in business development is more critical now than ever. Deborah Farone is an industry leader who helps professionals navigate the evolving legal landscape. She brings an exceptional wealth of notable experience, insight, and forward thinking that continues to elevate our profession.”

– Cynthia P. Voth, Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP, Legal Marketing Association President, 2019

About Practising Law Institute (PLI)

Practising Law Institute is a nonprofit learning organization dedicated to keeping attorneys and other professionals at the forefront of knowledge and expertise. PLI is chartered by the Regents of the University of the State of New York, and was founded in 1933 by Harold P. Seligson. PLI provides the highest quality, accredited, continuing legal and professional education programs in a variety of formats. This content is delivered by more than 4,000 volunteer faculty, including prominent lawyers, judges, investment bankers, accountants, corporate counsel, and U.S. and international government regulators. PLI publishes a comprehensive library of treatises, course handbooks, answer books and journals, also available through the PLI PLUS online platform. The essence of PLI’s mission is its commitment to the pro bono community – PLI’s pro bono attendance this past year exceeded 110,000 individuals.


Tags: Best Practices, Business Development, CMO, Law Firm, Law Firm Partner, Legal Consultants, Legal Experts, Legal Marketing, Marketing, Press Relations, social media

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Contact Information:
David Smith, 212.590.8838 [email protected] Amy Slavitt 973.714.4708 [email protected]

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Legal Marketing Expert and Former Cravath CMO Deborah Farone Publishes Best Practices in Law Firm Business Development and Marketing


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