2023-05-09 13:17
At the end of April, Google quietly updated their web crawler list to include a new addition - GoogleOther. Here's what we know.
The post Google Has Released A New Crawler – Here&rsquo&hell…Read More
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Announcments, tutorials, comment and conversation about web design, online marketing and anything else that tickles our fancy.
2023-03-03 09:42
AI has been growing in popularity and growing its presence in almost every part of our lives. Whether it’s the
The post ChatGPT vs Google’s Bard – Could Google Be In Trou… Read More
2022-10-27 14:26
By specifying a canonical URL, you are telling Google which URL you want people to see in the search results.
The post Why Your Website Needs Canonicalisation appeared first on Silkstream Read More
2022-04-25 09:45
rom taking actionable insights from complaints to improve your business to interacting with reviewers to provide attentive customer service, here are four key reasons why negative reviews co… Read More
2022-03-02 11:25
SEO is constantly changing and year on year, we see countless trends come and go. Through Google’s numerous algorithm updates and changing consumer demand,
The post 9 SEO Trends for… Read More
2021-04-20 10:05
As a digital agency, we are proud to work with a huge variety of people in a wide range of industries, and we’ve seen the ups and downs of them all during the pandemic. As we ease out… Read More
2021-04-01 08:53
By applying any of these more advanced SEO strategies, you will be sure to gain a further boost to the on-site SEO of your website.
The post Advanced Tips for Turbocharging Your On-Site SEO… Read More
2020-11-16 14:19
As people began working from home and those that couldnt work busied themselves with streaming or reading content, these numbers of people consuming content has increased exponentially. For… Read More
2020-11-02 13:55
Brainstorming is one of the most valuable ways to bring a whole wealth of ideas to the table. It gives teams the chance to voice their opinions, come up with fresh and innovative ideas and e… Read More
2020-08-27 15:39
When it comes to the health of your website’s SEO, it can be difficult to keep up to date with just how things are performing. The ‘health’ of your campaign and the results… Read More
2020-08-12 15:15
As the world returns to something like normality, it seems like the world’s office workers are split right down the middle. In both celebration for getting back, and grieving the loss… Read More
2020-08-03 15:12
In a bid to improve the existing platform, Microsoft has finished their migration to the brand new Bing’s Webmaster tools, ready and raring to go with new features, guidelines and more… Read More
2020-07-27 14:30
While you should always avoid pausing or stopping your SEO campaign, as this can cause dropped rankings and lost traffic, those who have had no choice are now looking for ways to boost their… Read More
2020-07-17 13:57
Lockdown has taught us a lot of things about how customers respond to marketing, about the power of consumer demand, about the importance of communication and so much more, all of which are… Read More
2020-07-08 16:32
Optimising an e-commerce website is no simple task, but, if you want to improve your brand reach, rank higher than your competition on Google and bring in more sales, then it’s a must… Read More
2020-07-06 12:58
With reports that the new macOS privacy features would block Google Analytics trackers and stop tracking on Mac users, marketers have been concerned about the new update, but how warranted a… Read More
2020-06-22 09:50
Announced on 19th May, Facebook Shops is set to be a business-centric platform that will allow small and medium businesses to sell and promote their products right there on Facebook beyond j… Read More
2020-06-03 09:24
From video calls to regular emails or instant messaging, staying in touch with colleagues and teams is an important part of keeping a business afloat. The question is, are you communicating… Read More
2020-05-04 15:26
With the news that Google is now offering their Meet feature for free during the pandemic and with usage over 25 times higher than before, just what is the platform and can it compete agains… Read More
2020-04-15 10:05
Since it’s global launch in 2017, TikTok has proven itself to be a force to be reckoned with. With over 800 million active users,
The post A TikTok Challenge: Can Businesses Make Use… Read More
2020-04-02 13:52
“Have You Tried Turning It Off and On Again?” is a phrase that you are almost
The post Why “Have You Tried Turning It Off and On Again?” Doesn’t Apply To Your… Read More
2020-03-03 14:57
Google’s ever-changing guidelines strike again! This time, it comes in the form of Part 2 of the nofollow link attributes
The post Google Is Treating Nofollow As A Hint As Of March 1… Read More
2019-09-05 11:17
(Image created with Piktochart.com)
What you need to create excellent content…
Here at Silkstream, we believe that you
The post Silkstream’s Content Creation Checklist for you… Read More
2019-09-05 11:15
(Image created with Piktochart.com)
Do you know the do’s and don’ts of content marketing?
Content is the key
The post Do’s & don’ts of content marketing appeare… Read More
2019-09-02 16:01
(Image created with Piktochart.com)
Social media marketing myths that you probably didn’t know
The post The 12 myths of social media marketing. appeared first on Silkstream Read More
2019-03-28 11:20
It wasn’t long ago that social media platforms as we knew it did not even exist.
The post There will be no new successful social media platforms. Here’s why appeared first on S… Read More
2019-02-05 15:56
What is Google Beacon?
In 2018, Google’s new pilot project that had been bubbling up over the past few years was finally put
The post Everything you need to know about Google Beacon a… Read More
2018-11-02 15:54
When you post your link online, whether on social media, as an advertisement or within a content piece, it’s normal for the aim to
The post How to Get People To Click On Your Lin… Read More
2018-10-15 15:55
It’s been about a year and a half since Google originally announced plans to change the way it ranks mobile and desktop pages. This
The post What Does Mobile First Indexing Mean? app… Read More
2018-09-20 10:06
Links play a big part when it comes to ensuring a site’s presence online, but only if the links upon such site are
The post How to establish whether a link is good or bad appeared fir… Read More
2018-07-31 16:02
If you’re running a business, whether small or medium-sized, it’s important that you assess the situation as to whether you’re saving money and
The post Reasons To Outsour… Read More
2018-06-28 10:33
From July 2018, with the latest Chrome update, the web browser will begin to mark all HTTP sites as “not secure” in an
The post Website not using HTTPS? Chrome will soon tell ev… Read More
2018-06-08 13:42
When looking to implement SEO techniques onto your site, or a site that you manage, it’s easy to be led astray by techniques that
The post 8 SEO Techniques That MUST Be Avoided appea… Read More
2018-05-17 14:59
The world of web development is far more demanding now than it has ever been. Becoming an expert full stack developer now requires more
The post Is Web Development a Dying Profession? appe… Read More
2018-04-26 15:49
Pubs, clubs, cafes and the lot: if you’ve paid attention to the terms that users on the search engine are searching to find your
The post How “Near me” Searches Are The F… Read More
2018-03-06 12:48
DuckDuckGo, Bing or Baidu – they’re three different distinct search engines that sit alongside Google in making up the search engine total market
The post Ranking on Search Engi… Read More
2018-02-14 13:27
The General Data Protection Regulation (GDPR) comes into force later this year in the UK – it will require everyone to be compliant by
The post The General Data Protection Regulation… Read More
2018-01-31 11:08
From the strives the world has made towards digital, there’s no sign we’ll be going back anytime soon. Since the dawn of the
The post The Future of Paid Advertising Online appea… Read More
2017-12-14 16:43
Over the last 12 months I’ve noticed a significant increase in news headlines containing the word ‘Cyber’, in one form or another. It’s possible
The post Cyber Secu… Read More
2017-12-08 12:39
In the world of digital marketing, utilising all opportunities to further your marketing goals is necessary and a necessity — and with a
The post Why Real Time Marketing Should Be Key… Read More
2017-11-27 11:47
I recently had the opportunity to attend a Google Digital Garage event, as it was hosted in Silkstream’s hometown: Southend-on-Sea, Essex.
Google Digital Garage
The post What is Goog… Read More
2017-11-03 16:16
Contents:
What is Let’s Encrypt?
Why use Let’s Encrypt?
Why shouldn’t you use Let’s Encrypt?
In conclusion… DV vs OV vs EV: What’s really
The post… Read More
2017-10-31 17:02
Social Media Engagement is one of the most important factors when maintaining and managing a social media marketing campaign. Whether you’re promoting a
The post 10 Ultimate Methods t… Read More
2017-10-15 22:09
Are you hoping to improve your websites ranking on the search engine? Have you been thinking of hiring an SEO company? When delving
The post How To Hire The Right SEO Company appeared first… Read More
2017-10-02 15:24
Omni-channel marketing is not just the latest buzzword or trend in marketing. It’s more than just a fad; it’s a key step in the
The post What is Omni-Channel Marketing? appeare… Read More
2017-09-28 11:32
There couldn’t be a bigger time for Apple: it’s been ten years since they announced the iPhone and to mark the occasion they’ve released
The post Designing Your Website A… Read More
2017-07-07 12:05
Creating or getting a website crafted for you in the current climate can be easily done, but ensuring your website is then legally compliant
The post Ensuring your website is legally compl… Read More
2017-07-04 08:54
You might not know it, but Reddit has been pivotal in advancing the virality of some of the most extreme and wacky results
The post “UPVOTE THIS!” The Rise & Fall of Reddit… Read More
2017-06-30 14:20
In the web design world, custom 404 pages are trendy. A great 404 page will do two things: Inform the user that the page
The post Different Types of 404 Page Designs in 2017 appeared first… Read More
2017-05-30 10:23
Facebook is at the forefront of information discovery when it comes to their users, with well-equipped algorithms optimised to extract the most information possible.
The post Everything Fa… Read More
2017-05-25 12:26
SEO for event websites is becoming essential for any website that lists both local and industry-specific events. Any event organiser or local website should be
The post SEO for Event… Read More
2017-05-17 12:10
Google’s Owl update proposes to clear up your search results and provide the end-user with clear and concise featured snippets, free from incorrect information and
The post Goog… Read More
2017-05-12 10:49
Founded by PGA golf professional, Mark Hooper, Go Sporting provides sports hospitality, tickets and packages to major sporting events around the world. The new
The post Go Sporting’s… Read More
2017-04-10 12:19
Ecommerce websites are our jam. We love designing them, and our clients love what we design. For Braymont UK, we were tasked with the
The post Braymont Scales Web Design Case Study appeare… Read More
2017-04-07 11:49
JR Medical is an advanced cosmetic clinic providing non-surgical aesthetic treatments such as dermal fillers and Botox in Southend. They approached us requiring a
The post JR Medical Web D… Read More
2017-03-28 15:32
We’re pleased to announce that we were chosen as a finalist for the category of RESPONSIVE WEBSITE for the annual Essex Digital Awards 2017. We
The post Silkstream announced as a Esse… Read More
2017-03-02 16:51
If you’re looking for UK SEO events listing, then look no further! Discovering all the events related to the sector that we’re in
The post The Ultimate List of SEO Events in UK… Read More
2017-02-22 11:50
Okay Alexa, tell me the directions to the nearest coffee shop.
The increase in voice assistants in our homes and on our devices
The post Rise of Voice Assistants in Digital Marketing appear… Read More
2017-01-09 16:24
You might have seen it before, people calling out companies and brands on social media for advertising their products or business on particular sites or search terms, with a few even respond… Read More
2017-01-04 11:18
We were asked to take over the brand new website design for the rebranded ESP Display (formerly ESPPOS) after the display brand was acquired by Alplas. The new website needed to be &hell…Read More
2016-12-02 12:50
Kids wait patiently for Old Saint Nick to deliver their Christmas gifts, digital marketers? Not so much. Time doesn’t wait for anyone and they’re already looking to utilise the s… Read More
2016-11-10 15:41
Once upon a time, paid advertising was limited to the broadsheets in the back of the newspapers, in later years this included on-air radio and television advertising. Fast forward to today a… Read More
2016-10-19 09:34
If you’re someone who uses AdWords campaigns to promote your product, site or service you may be familiar with ad extensions – then this is for you. Google has recently anno… Read More
2016-10-14 12:09
Influencers are everywhere, in the media, in sports, they’re gamers, fashionistas, beauty gurus but most of all – they’re YouTubers. The rise of YouTube Influencers has ste… Read More
2016-09-30 12:44
This week Google announced some of the upcoming innovations and features to soon be released into the digital marketing industry, relating to both SEO and PPC activities within the Google so… Read More
2016-09-27 13:26
We live in a digital world, there is no doubt about it. We pay for our products with our mobiles, pay our bills online, share money with friends and family through one-click transactions and… Read More
2016-09-02 10:29
We were recently asked to design and build a website for the Retro Jukebox Hire Company, having worked previously with the partner company Amusement Leisure. The website needed to have a con… Read More
2016-08-26 09:54
A huge bravo to SEO Sherpa for so accurately portraying the life of an SEO in funny cartoons. If not a single one of these cartoons resonates with you, then you’re either doing somethi… Read More
2016-08-22 15:50
Stop right there, are you aware of what you’re doing?! It seems a lot of us are not. It’s time for some real talk, social media location geotagging style. Before we begin, howeve… Read More
2016-08-19 13:54
The web is evolving. Some are (mistakenly) saying it’s dying. (But it’s not.) Instead, we are moving toward a more app-based experience. Which presents the better question: Is&nb&hell…Read More
2016-08-01 09:05
Silkstream were asked to design and develop a mobile-friendly, new website for The Lining Company. Bernstein & Banleys Ltd required a bespoke system that runs off of an import file autom… Read More
2016-07-22 14:41
Chatbots are a simple concept, a user messages a bot and the bot provides an answer appropriate to the message that it has received. I’m sure that by now we’ve all either heard o… Read More
2016-07-21 09:42
The badge of the elites, seen on politicians, celebs, journalists, sports personalities amongst others, all across Twitter has now been opened up to the general public – in the form of… Read More
2016-07-07 08:29
Are you the kind of marketer to throw 10-layers of confirmation before someone can unsubscribe? Do you use emotion to try and keep users on your site? Are you guilty in guilt-tripping those… Read More
2016-06-22 15:38
There are multiple widgets and applications that can be used for managing your Twitter account, but the simplest and most convenient free service has to be TweetDeck. Owned by Twitter, Tweet… Read More
2016-06-16 12:01
Twitter is forever updating its service to add more features and usability to its site, with its most recent update allowing users to retweet their own tweet. How this works is the same… Read More
2016-06-10 11:05
Copyright is awful, and a lot of us have experienced it. There is nothing worse than writing content to release, sharing a photo on our social media or dropping a song to YouTube/Soundcloud… Read More
2016-06-09 10:15
Name one service untouched by ads. You might be thinking of Apple’s App store, which only features applications but has never allowed marketers to push their apps in front of rele… Read More
2016-06-08 10:13
Snapchat rolls out a new feature to its Discover section to push promoters into more prominence on its app, in an attempt to increase interaction of publishers’ content – of whic… Read More
2016-04-29 12:05
AMP, also known as Accelerated Mobile Pages is an open-source project based on improving the speed of web pages on mobile devices. Benefits of Accelerated Mobile Pages include faster page lo… Read More
2016-04-29 12:05
AMP, also known as Accelerated Mobile Pages is an open-source project based on improving the speed of web pages on mobile devices. Benefits of Accelerated Mobile Pages include faster page lo… Read More
2016-04-21 14:26
Facebook wants to be your one-stop shop for every query you carry out on your device. Whether you need the weather, a quick way to buy a pizza, the latest news or trends, a live map of… Read More
2016-04-06 08:31
Upon coming across the term link juice, I first heard it being said by a member of staff within the office. I expected it was some sort of in-the-know slang to those in the world of digital… Read More
2016-04-01 07:30
In what’s quite possibly the most surprising update yet, Google seem to have rolled out a local dating feature! According to a Google spokesperson, “This was supposed to be… Read More
2016-03-24 14:49
Vanity metrics. It’s so easy to get lost in them. Google Analytics, especially, is a Wonderland full of them. But how do you navigate through the “Tulgey Wood” forest of da… Read More
2016-03-17 15:48
The world is going one way, and that is to advancement into the digital age. As users we upload our personal information to the internet – our photographs and files are stored in… Read More
2016-03-15 09:42
We hear a lot about the rich and wealthy, with the presumption that many of them obtained their wealth through either family funds or through expensive degrees that then saw them dropped int… Read More
2016-03-01 16:25
Howdy, my name is Michael, I’m a Marketing Apprentice here at Silkstream and today marks my 7th day on the job. I wanted to first introduce myself, and secondly talk about what I&rsquo&hell…Read More
2016-03-01 16:25
Howdy, my name is Michael, I’m a Marketing Apprentice here at Silkstream and today marks my 7th day on the job. I wanted to first introduce myself, and secondly talk about what I&rsquo&hell…Read More
2016-02-26 15:40
If you have a larger than usual website and you want to improve your traffic with SEO, then crawl optimisation should always be your first priority. Once you start monitoring and understandi… Read More
2016-02-19 11:34
Essentially, there are two real reasons why you would want to style a particular word or phrase in bold or italic. You either want it to visually stand out as bold or italic, or to give the… Read More
2016-02-08 12:10
We are currently looking for a web design / web development apprentice. Email your CV to [email protected]! Why do a web development or web design apprenticeship? If you have an… Read More
2016-02-03 10:10
On Friday, I attended “Essex’s #1 Entrepreneur Extravaganza”, Wanna Be An Entrepreneur. January is a great time of year for this type of event. We have yet to forget a… Read More
2016-01-15 16:13
Adam and Tristan worked on over 25 website projects in 2015. Developing bespoke systems and features for clients’ websites, bringing old websites back to life with new mobile-frie… Read More
2016-01-04 14:32
As we welcome in a brand new year (#Hello2016!), we remember all of our favourite Silkstream moments of 2015. Including our fantastic Christmas dinner at Mangetout in Southend! (Se… Read More
2016-01-03 08:51
If you’re looking for UK SEO events in 2016, we have put together this ultimate list of all the events we could find, up and down the country for: SEO (Search Engine Optimisation) Digi… Read More
2015-12-17 15:14
“Co-citation” and “co-occurrence” sound far more threatening than they actually are. Neither terms are particularly new to the world of SEO, but some people still get… Read More
2015-11-27 12:13
The last time we were asked to design Frances Hunt’s website was back in 2010. Web design has come a long way since then, and their ecommerce website just wasn’t cutting it… Read More
2015-11-06 13:08
What is RankBrain? RankBrain is a major component of Google’s Hummingbird search algorithm (the one that deals with Latent Semantic Indexing AKA “Things Not Strings”)… Read More
2015-10-26 15:39
Are you an SEO hipster? (Thanks, Google…) You like your food like you like your traffic: Organic. You’ve just bought the 2009 first edition copy of The Art o… Read More
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