If you feel like you are lagging behind your competition, or you have noticed a decline in work output, actional Digital Marketing Tips can help elevate your operation and get you back on track. As a small business owner, being aware of the latest trends and developments in the digital marketing world can help you stay one step ahead of the game. Here are five digital marketing tips that can separate you from the competition.

Find Your Place in Social Media

As a small business, it’s likely that you’re all too aware of the power Social Media has. Creating pages on Facebook, Instagram, and Twitter is crucial for your business to thrive. Establishing your presence and connecting with your audience is key, and when you factor in that 79% of Americans have social media profiles, what are you waiting for? Finding a social media platform that attracts your target demographic is vital, so if you find that one isn’t giving you much engagement, simply move on the next until you find one that works for you.

Influencer Marketing

Although it may be relatively new in the realm of digital marketing tips, influencer marketing is becoming increasingly popular with business owners. In a nutshell, influencer marketing is about paying or inspiring influential people in your niche to spread awareness of your brand, rather than marketing to your target demographic directly.

Video Marketing

The majority of us have access to a smartphone, laptop, or tablet, so utilizing video marketing as a strategy can be another great way to stand out from competitors. Creating engaging video content that appeals to your audience will make them take notice of your products and services and be more willing to follow your brand. Companies like Guerrilla Agency offer services in video production to help you make content that stands out from the crowd.

Don’t Underestimate the Power of Email Lists

As one of the most responsive and valuable assets you can have, an email list should be at the top of your list when it comes to marketing and promoting your business. Unlike your social media followers, you have full ownership of your email marketing list. Believe it or not, many of your rivals are not even thinking about building their own email list, especially as they think they can get away with the bare minimum of building a social media presence. We all have an inbox, so creating regular newsletters to send out to your followers can be a great way to keep them in the know of the latest goings on in your business.

Use SEO

The primary function of SEO (search engine optimization) is to get your website ranking higher over competitors in search engine results. Even if you’ve heard about SEO, many business owners shy away from using it as they believe it’s too time consuming and complicated to utilize. Once you get to grips with how to use SEO, you will notice an increase in traffic to your page, so make sure to use relevant keywords that link to your brand.

No matter what field of business you are in, it’s likely that you will have tons of competitors who are competing for the same custom. To stand out for the right reasons, using the digital marketing tips above can help cement your status and attract more consumers to your brand.