DEARBORN, Mich. –Ford BlueCruise adoption is growing rapidly as 15,000 2021 F-150 and Mach-E customers received the technology through Ford Power-Up software updates with 35,000 more on the way; combined with factory offerings, approximately 66,500 customers now enjoy the hands-free highway driving innovation that was launched in July 2021
Available Ford BlueCruise hands-free driving more than doubled to 10.6 million miles since last month with Vegas and Cape Canaveral as upper reaches of prequalified sections of divided highways called hands-free blue zones that represent more than 130,000 miles of North American roadways
Ford BlueCruise is the best example to date of Ford Power-Up technology transforms ownership experiences by steadily improving vehicles over time and redefining periodic customer relationships to be “always on”
Ford aggregates voluntarily shared and anonymized data to make BlueCruise even better by refining visuals, sensing and steering to help the system “drive” more like people
DEARBORN, Mich., July 28 – Ford BlueCruise* sweeps North America with F-150, Mustang Mach-E and others Ford vehicle customers racking up 10.6 million miles of hands-free highway driving since the technology was launched in July 2021.
And now Ford Power-Up software updates bring BlueCruise to even more customers who purchased vehicles before the technology was launched. Nearly 15,000 2021 F-150 and Mustang Mach-E customers have already completed BlueCruise software updates and another 35,000 are on the way. This is in addition to customers who purchased BlueCruise-equipped vehicles from the factory, totaling approximately 66,500 customers enjoying hands-free highway driving.
“We are rapidly increasing the number of digital vehicles on the road with new services that create ‘always on’ customer relationships with great software experiences,” said the CEO. Jim Farley. “BlueCruise is a great example as customers have traveled over 10 million miles hands-free in just one year since we launched the capability and delivered it with a Ford Power-Up software update.’
BlueCruise closes the first year of Ford Power-Up software updates, demonstrating the transformative ability to improve many computer-controlled vehicle systems to steadily improve vehicles and deepen customer relationships. Ford uses anonymized information that customers voluntarily share to make BlueCruise even better by refining visuals, sensing and steering for more natural performance.
The pace of BlueCruise hands-free highway driving is picking up as customers more than doubled mileage from last month, from 4.5 million miles to 10.6 million miles. This is another example of Ford bringing innovations to the masses, not just the few.
Recent data from BlueCruise also shows that customers are driving hands-free on the furthest highways. dallas and Houston, Salt Lake City and Vegasand Cape Canaveral and ft. Lauderdale.
‘Ford Power-Up technology is the gift that keeps on giving. Ford BlueCruise’s software updates are a great example. One day you are driving normally and the next day hands free,” said Farid Abdulhadiprogram manager, Ford Power-up technology. ‘Ford helps lead the widespread adoption of advanced software update capability, similar to how smartphones changed the world of flip phones.
BlueCruise software update highlights a slew of new features and improvements – including Mustang Mach-E games, EV charging and driving upgrades as well as F-150 productivity features – Ford has delivered in the first year since the launch of the technology.
# # #
Feature available. Includes a three-year connected service plan with regular map updates, after which purchase is required. Requires FordPass app and modem activation. The driver assistance functions are complementary and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only take your hands off the steering wheel when you are in a Hands-free blue zone. Always watch the road ahead and be prepared to regain control of the vehicle. It is not a substitute for careful driving. See owner’s manual for details and limitations.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, which is committed to helping build a better world, where everyone is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and ongoing customer relationships to enrich customer experiences and deepen customer loyalty. Ford develops and supplies innovative and essential products Ford trucks, sport utility vehicles, vans and commercial cars and lincoln luxury vehicles, as well as connected services. In addition, Ford establishes leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs approximately 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.
