Anyone can produce content. But a content that doesn’t evoke an actionable spark, even if it is building castles in the air, is weightless. It is a blatant reality that content alone cannot do anything for measuring the website rankings and increasing the flow of organic traffic. When there’s no stratagem, no direction, zero use of apt channels, and you’re not targeting the right Audience- nothing will be accomplished even if your content is grandiloquent.

The foremost step towards establishing a widely-preferred content platform is to have some fresh ideas and plans. Do not worry if you find it hard to brainstorm it, we have compiled some proven ways that will assist in carving a better content platform.

1. All Social Media Platforms Aren’t Alike

2. Your Content Should Be Data-Driven
The users of today are smart. They value only those platforms that provide them authentic information, content ideas with no plagiarism, and a little bit of entertainment. This can be done in the form of blog posts, infographics, case studies, articles, e-books, short clips, and podcasts. If you observe, you are currently perusing this whole content in the form of a blog. When a website promises accuracy and updates content frequently, it builds trust with people. Whatever knowledge you share on your platform, there’s a high chance that you’ll be using the aforementioned mediums. While sharing details, always assure that information is relevant to the industry and readers alike.

3. Understand For Whom You Write
Understanding the target audience is usually a hard nut to crack until you avail professional content writing services from writers armed with strong vocabulary and SEO skills. It is a must to understand for whom you’re writing to induce for an action. Let’s understand it further:

• Identify The Target Before You Write
  Trust us, no one has ever achieved the 100% target audience in the first attempt as they thought in mind. Always identify your target audience and then figure out what kind of content ticks them? For example, if your target audience is automobile geek, always draft data-driven and technical information rather than half-truth & whole lie thing.

• Monitor Online Activity of Your Followers/Subscribers
  Once you have accumulated substantial followers, monitor their engagement on your posts. Keep a record of their highest and lowest engagement on your posts. This will help you in sustaining the right balance for posting the stuff and scale the success of your posts. More the engagements you receive (comments/ratings), the better the Google rankings.

• Surveys- Stepping Stone of Success
  By conducting short surveys, you can understand what changes or improvisations are needed from the subscriber’s point of view. Conduct open-ended or close-ended surveys, analyze results and make the right call.

4. Content Distribution & Promotion
Let’s cut to short, self-marketing is the best marketing. You just need the right channels & ideas for promoting yourself without spending bucks! Distributing and promoting content is an effective and scalable strategy. Creation and publishing the content is a small percentage of an effective marketing stratagem. Distribution and promotion of content via web content services make it easier to reach an anonymous global audience. Add a share button to your blogs, podcasts, videos or whatever you specialize in for inducing or educating your followers. This is a great way to get backlinked and gaining additional promotion effortlessly.

5. Welcome Your Guests
We cannot miss out on guest blogging while talking about strategies that build a sturdy content platform. So, it isn’t eating a cupcake but preparing one. Guest blogging activity plays a key role in carving out the website’s online authority. By guest blogging, the audience visiting the host’s blog (which is your target audience as well) will be led to your platform as well. While using this strategy, it is mandatory to follow certain norms like:

•  Following the guidelines of the host platform
• Approaching guest blog publications that are linked directly to your industry
• Contacting a senior member, most probably editor, for publication approval

It’s Wrap Up Time!
Building a better content platform is a never-ending procedure. It should be done strategically that will reduce the hassle of searching for resources. By putting the procedures mentioned above will surely transform your content platform into a better one. Keep drafting fresh stuff!

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