We all have clients we would love to work on. Not just for the glory, since none of us want to ride on anyone's coattails, but for the challenge of extending a universe, just a little further.
So here's one from my client bucket list: Marvel. In my opinion, MARVEL was the first to truly translate the experience from comics to movies by taking the stills from the graphic novels and comics and using them as cinematography.
They seamlessly translated that moment when Doc OC sank into the sea, as his tentacles illuminated the dark depths of the water as he sank further and further. The way Spider-Man's mask was ripped, revealing his human eye, after battling the Green Goblin.
That was straight out of the comics.
The graphics inside Iron Man's helmet being displayed onto and over his face. The shot of Iron Man as he flew over his exotic cars as they caught on fire. The way Iron Man landed on concrete, and rose up in a stance. The way The Hulk awoke as Dr. Banner, with his clothes torn and tattered laying on debris.
Superman didn't do that. Batman didn't do it either. Green Lantern tried, with the floating-feet hanging leisurely- look, but only after MARVEL did it.
It's that sensibility that connects us back to that earlier experience, making it feel authentic. Making it more immersive. With the vast universe that MARVEL has created it is important to carry on that authenticity throughout the experience.
Imagine furthering the immersive experience with digital reality. Imagine uploading pertinent S.H.E.L.D data from a broken and mangled Iron Man's helmet with your mobile phone via a NFC chip. Using Google cardboard to see what Cyclops sees as he slices through concrete with his laser optics. Imagine picking up Thor's hammer with augmented reality. What if you could pick up a few soul gems before Thanos does. The MARVEL universe is filled with new and old heroes, and enemies – who knows what stories are waiting to unfold.