What do you seek as a Training manager? Training your sales force effortlessly. What is the best for your reps? Getting trained without compromising on their selling time. How do you make these twin objectives possible? The advent of just-in-time Learning in the training arena has thrown the doors wide open for your training delivery. Just-in-time learning, also known as Microlearning, is a learning technology that imparts learning in small learning units.
Why just-in-time learning helps
It is Relevant
The Millennials form the major chunk of your sales force and as known, they are the victims of diminished attention spans. These small learning units satisfy their training needs by giving them not the whole, but bites they can easily digest. Hence, the cognitive overload is evaded and learning is engaging due to the short modules.
It is Focused
Every single module deals with a single learning objective. Hence, they provide effective learning, one at a time. According to a new study from Microsoft Corp., the human attention span has reduced from 12 to 8 seconds in over a decade. Microlearning keeps the learner engaged by fully engaging his short attention span. Too long doesn’t go well with the Millennials as they lose focus.
It is Personalized
To each, his own. Microlearning modules offer learning that is in sync with a learner’s learning pace. Every individual is unique, and so are individual learning needs and pace. Small learning units provide learner the flexibility to follow his pace. They don’t have to compete with anybody but themselves. They take the training at their own pace and time.Personalized learning also relieves them from peer pressure.
It Offers Performance Support
When you watch a movie, you carry certain glimpses back home. Those glimpses linger in your memory for long. What makes them stay with you even after the movie ends? The manner they are portrayed in connects with your emotions and leaves you spellbound.These just-in time learning modules also give your sales reps a similar experience.They are short but leave their impact on the learner’s memory. The crisp and precise learning sticks to the learner’s cognition by fading out the impact of the Ebbinghaus forgetting curve.
Training is effective only when it quenches the learning thirst of the learner. If he gets what he expects, he will be willing to undergo it. Your sales rep will not mind getting trained if he feels the training helps him perform better and achieve successful sales closure.These just-in time modules are the perfect partner for your on-the-move rep as they come to his rescue whenever and wherever he needs them. Trust me, these bite-sized learning modules can put an end to your sleepless nights. Happy training with just-in time learning!
Try microlearning and boost your sales training. Do share your experiences.