Social Media can be one of the most powerful tools in your box as a business owner. But, managing and making the most from Social Media can be tricky and time-consuming if you are not an expert. How do you improve engagement with your audience? Craft social posts that encourage your audience to convert? Make sure that you are posting interesting social content on a regular basis? When you have all the other aspects of running your business to consider, it can quickly start to cut into your time.

These tips are designed to help you get the results you want from your social efforts.

Work With an Agency:

Hiring a social media agency can save you both time and money while improving your overall results. If your social campaigns have been slacking recently and you barely find the time to post, working with an agency can be an ideal way to free up your time while providing you with peace of mind that you’ve got an expert on the case. Jen Boyles Digital can help you come up with a social strategy, engaging content, and regular posts to help you make the most of your social media presence, while you focus on the other stuff.

Hire a Freelancer:

An agency not quite in your budget right now? Another alternative to free up your time and make sure that you are getting the most from your social media presence is to hire a freelancer. A freelance writer can craft blog posts and social content to share on a regular basis and you can find freelancers who exclusively work to produce social media ads and manage your content calendar. Since you will usually pay them on a per-job basis it can be a very cost-effective way of getting the results that you need.

Automation Tools:

Automation tools like Hootsuite are the business owner’s best friend when it comes to social media publishing. You can create a content calendar and schedule posts to be published across all platforms at any given time or date, helping you reduce a significant amount of time scheduling posts individually or logging into different platforms to hit publish.

Create Content in Bulk:

While there’s always going to be certain types of content that are time-sensitive and will need to be created as and when necessary, most of the time you can get a huge chunk of content out of the way, schedule it to be published, and then forget about it for a while. Set aside some time to write blog posts, shoot videos, and create graphics to post to social media and write captions to accompany them. Depending on how much time you have, you can create a content calendar for the upcoming week or even the month ahead. Once your content’s done, you can simply use a tool like Hootsuite to schedule publishing.

Social media is one of the most powerful tools in your arsenal when running a business, but are you making the most of it? Keep these tips in mind if you’re always running out of time to focus on social media.