Hotjar is one of the more recent Analytics
tools designed to help marketers better understand their users. Hotjar calls itself an “all-in-one analytics and feedback” that aims to help you understand what visitors are getting up to on your website. Hotjar’s key selling point is that it combines a range of essential analytics features with user feedback tools into a single platform.
Here’s a quick run-down before we look at each of them in more detail in our training program.
Heatmaps: Show where users scroll and click or tap on your pages.
Visitor recordings: Video recordings of user sessions so you can see exactly what they’re getting up to.
Conversion funnels: Tell you where users are dropping off along your sales funnels.
Form analysis: Shows you how users are interacting with your forms to help you reduce failed completions.
Feedback polls: Allow you to ask users why they have/haven’t taken a certain action.
Incoming feedback: Lets users leave feedback on your website or app, telling you what they love, hate or feel indifferent about.
Surveys: Reach out to users with feedback forms asking for their input.
Recruit testers: Choose participants to take part in user testing on your site.