Conversions are critical to your business as they determine how efficiently you acquire new customers. While there are several ways to increase your online conversion rates, one the most effective approach is to improve the design of your website.

Website Design Tips to Boost Conversions

This article outlines 10 website design tips to boost conversions:

Keep It Simple and Professional

Establish credibility and authority by keeping your website design simple and appealing. This will enhance your user experience (UX) by eliminating unnecessary elements such as extra menus, pop ups, widgets, and sidebars, making navigation simpler and your site’s layout cleaner. To leverage the power of simplicity, opt for high-value web design Greenville that uses tried-and-true processes to design clutter-free and beautiful websites.

Optimize for Speed and Mobile Users

Statistics by Google show that a one-second delay in mobile page load time reduces conversion rates by up to 20%. This calls for optimizing your site’s design for speed and mobile use by:

• Hosting custom fonts from a CDN
• Eliminating cumbersome design elements
• Reusing design elements across your website
• Optimizing images
• Limiting the use of animations and other special features
• Converting your website into AMP

Utilize Negative Space

Make your website content more appealing by utilizing negative space for an organized and easy-to-scan layout. Allowing for more blank space on your site’s pages will help declutter it and direct users to important information and call-to-action buttons, increasing the chance of conversions.

Consider the F-layout

Researchers have discovered that the natural user behavior when surfing a website is to view the content of a page in an F pattern. Implementing this layout will see you gain from the short attention span of site visitors by placing the most important content, visuals, and call-to-action buttons along the F-shape lines.

Carefully Choose the Color Schemes

You need to choose the right color scheme for your site to achieve the best aesthetics and evoke the right emotion from your visitors. While you need to take a minimalist approach when picking your website’s colors, remember to use contrast in your headlines, texts, and call-to-action buttons to make them more noticeable.

Leverage the Rule of Thirds

The rule of thirds is a design principle used to determine the most suitable area to place key objects on your site by dividing a landing page into thirds horizontally and vertically. A user’s eye will naturally be drawn to the four corners of the central square, which is where you should place valuable content such as testimonials, call-to-action buttons, headlines, and offers for better conversion rates.

Employ the 8-Second Rule

The average site visitor has an attention span of 8 seconds, and you need to make each second count by:

• Capturing interest using your headlines, which should be large, brief, and straight to the point
• Using noticeable, simple, and clear call-to-action buttons
• Using imagery to convey a message
• Leveraging the power of words to make your content engaging and convincing
• Incorporating interactive content such as short videos, animations, or audio where necessary

Implement the Gestalt Similarity Principle

The Gestalt Similarity Principle allows you to take advantage of how humans perceive objects by grouping items you want your site’s visitors to associate with one another. One of the practical ways to implement this principle is by placing testimonials right below your call-to-action button. This will propel more users to take action as the testimonial complements your opt-in form by proximity while showing what a customer can expect once they use your services or products.

Introduce an Achievement Counter

A quick and efficient way to attract more clients is by showing off your valuable numbers. An achievement counter makes it easy to achieve this by enabling you to show off those captivating percentages, milestones achieved, and business capabilities using numbers and facts.

Incorporate Faces Into Your Pages

Trigger positive empathy by using images with human faces to create a connection between your products or services to human feelings or desires. This will make it simpler for your visitors to want similar experiences, given the natural desire for a happier life.

Endnote

With these tips, you can offer your site the lifeline it needs to achieve its goals.

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