What is reputation marketing?

Reputation marketing is similar to Reputation management as it is a way of handling negative reviews. Reputation Marketing differs in that it also seeks to manage positive feedback as a way to attract new customers.

With so many social media review sites available to consumers, businesses must closely monitor their reputations and find new and creative ways to use social media to stay competitive in today’s economy.

Do online reviews matter?

Yes! Online reviews have a phenomenal  influence on consumers’ purchases since they can read evaluations and opinions of the items they are considering.

Amazon was the first company to actually ask customers to leave public reviews and now it seems like everyone else has followed that lead.

Social media is seen as a trustworthy source so it is actually more effective than “old school” advertising like television commercials, advertising signs, and yellow page ads at drawing potential consumers. Furthermore, reputation marketing would actually be classified as affordable SEO services.

How can reputation marketing work for your business?

Social media, and especially review websites, are so powerful that they can actually make or break a business. For instance, 3 out of every 4 people are going to choose to do business with a positive-reviewed business.

Reputation marketing and building a good online reputation are critically important. However, they are not stand alone growth strategies.

Reputation marketing provides you the most positive returns when paired with other online and offline marketing tools.

Although restaurants seem to be most impacted by online reviews, experts predict that physicians, surgeons, accountants, dentists will see more and more online reviews in the near future.

Think about it this way, if you are looking for a new doctor or dentist you certainly want to see and hear reviews about others experiences. And, it is a great way to market and all business owners should encourage reviews by their customers.

What is the best way to handle negative reviews?

Review sites rank very well for branded queries, so if you have negative reviews online then potential customers will see them.

The bad news is that in most cases you can’t delete negative reviews unless you provide hard proof that they violate user guidelines.

Often times you can reach out to the customer who left the negative review. Call them on the phone and be courteous.

Remember, be professional and own any mistakes you, or your staff, may have made. Apologize, even if you’re not the one at fault. Most importantly, thank the consumer for their valued feedback.

Offer to fix the problem. Go above and beyond to make things right for the dissatisfied customer. Follow through with what you say you will do. 

Most negative reviews can be reversed if the customer sees that you are making things right.

How do you get the coveted positive reviews?

There are actually countless ways you can score good reviews. For instance, if you are a brick-and-mortar location you can use comment cards that customers fill out and leave in the store.

Digital feedback can be done via website feedback, social media, and obviously review websites such as these:

Google business reviews

Yelp

Angie’s List

Facebook

Small business owners should be asking customers for their feedback.  The majority of people only leave reviews when they are unhappy with a product or service.

Remember, online reputation marketing won’t work without lots of great reviews. In conclusion, allot some funds from your marketing budget to aggressively earn and manage online reviews.

Conclusion

Reputation marketing is affordable and it is essential to your business. For instance, if your business operates in a specific geographical location you should have a listing on Google My Business. In addition, when deciding who will rank in the top 3 for a local business search, Google uses reviews as one of its top ranking factors.

Should you ever need help with your reputation marketing please find us online at www.A1seoservices.com . As always, we are here to help you succeed.  

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