Social bookmarking is a staple of affordable SEO, and ‘easy win’ linking in general for a really long time. Google’s E.A.T. push of late has made many SEO experts question… Read More

1. REI Their ‘Expert Advice’ blog covers the ‘expert outdoor’ knowledge niche better than anyone else, covering everything – outdoor basics, gear, skills, safet… Read More

What is a landing page? In simple language, a landing any web page that serves as the entry point for a website or a particular section of a website. Why is the landing page so important? Th… Read More

So, last week, I ran a Google Ads campaign to test the effectiveness of a landing page. I had about 200 impressions, 40 clicks and Google charged me $8 (add some cents). I used the findings… Read More

1. Good looking websites do not mean “good”-for-users websites. You have to help the user solve a problem. That is your website’s goal!! 2. A good website is fast. Use Goog… Read More

(Above image, thanks to raineandmakin.com) First, consider these three different ways of looking at the Logo Vs Brand confusion: 1. The Iceberg principle: This is Hemingway’s famo… Read More

Five Questions To Help You Think in Deep About Your Business and Brand First A logo is your business personified. Before you get to define and design a personality for your business, do as… Read More

Paul Rand, the American art director, and graphic designer has made some of the most famous logos for corporate America, including IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and… Read More

First, you have to know the 2 kinds of keywords: 1. Low-funnel keywords: These will help find out how patients search for locations (by city, by neighborhood, near [landmark]). Low-funnel ke… Read More

By definition, a small business website must be converting. A small business website must always be either 1. Bringing you more sales, or, 2. Bringing you more inquiries via lead generation… Read More

Still Using Photoshop For Web Design Work? Why? In 2019, if you’re still using Photoshop for web design, you either aren’t interested in the latest software and tools (most of w… Read More

You run a pizza place named ‘just another pizza place’. So you got yourself a fine brand name there. You don’t have to be defensive. Or maybe, I am being too facile. In rea… Read More