Based on application, the market is classified into sales & marketing management, customer experience management, competitive intelligence, and risk management. By end-use, the market is segmented into automotive, healthcare, media & entertainment, and manufacturing. And based on region, the market is categorized into North America, Europe, Asia Pacific, and Middle East & Africa.
Asia pacific is currently dominating the market and is anticipated to record the highest growth rate during the forecast period. This is attributed to a large number of internet users, growing cloud adoption and vendor expansion which are driving the Social media management market in the region. High-speed 4G connectivity and government tie-ups to introduce 5G have enabled North America to adopt advanced solutions and establish strong connections with a large customer base. Europe is majorly focusing on innovating and updating the existing platforms to consolidate its presence in the market. The Middle East and Africa are also forecasted to show significant growth owing to increasing investments and technological advancements across the retail and e-commerce industry vertical and expanding base of internet subscribers.
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