Highly Effective Approaches to Real Estate Digital Marketing
Running a real Estate business means understanding local regulations, speaking to clients, and making sure transactions go through as effectively as possible. All of this has to be done while bringing in new leads, which can be a problem without a robust marketing plan.
What you already know & What you don’t…
As a real estate agent, you are already versed with your local competition. You know that you are catering to a specific demographic of people that are or will become prospective home buyers. You also know that your business depends on your knowledge of the community and how invested you are into putting yourself out there.
What you should be made aware of is that a majority of people are flocking online to do their own research. With the abundance of listing services and home scouting sites, there has been a shift in the traditional paradigm. You have to fight harder than ever for a client’s business in the current landscape.
In such situations, it’s time to bring in a world-class digital marketer to make sure your real estate business is trending in the right direction. Here are the main advantages of digital marketing for your real estate business and why it’s important to bring in a specialist as soon as possible.
Digital marketing refers to a type of marketing done using the Internet. All of these campaigns are run online using a variety of platforms including Social Media sites, email platforms, and even major search engines. The options are going to vary but this remains one of the best options available to real estate businesses.
Benefits of Digital Marketing for Real Estate Businesses
1) Short and Long-Term Planning
The first thing a real estate business requires is a plan. This should be a well-designed marketing strategy that’s built for the short and long-term. It’s not about generating a few leads this week and nothing in the future! A great digital marketer is able to map out a multi-pronged strategy, which makes use of various digital marketing platforms to benefit their clients. This is how a business is able to generate wonderful results and head in the right direction.
Too many real estate businesses continue to use traditional marketing solutions and add in a random digital marketing plan to the mix. This doesn’t work because clients need something that is modern, which has to make use of digital marketing platforms. Otherwise, the business is going to remain a step behind and never tap into the market as well as they need to.
2) Bring in Continuous Stream of Leads
What is the main purpose of marketing? You want to bring in new leads and they should be willing to convert into clients. However, this can only be done with the help of a good digital marketer. They are responsible for using strategies that are going to generate warm leads that are willing to sign up and pay for your services. Otherwise, it is not a good fit!
As soon as a good option comes, you are going to notice an immediate uptick in how many leads come to your website and sign up for more information.
3) Define Your Goals
Now, your first priority when developing your real estate digital marketing strategy is to assess what your goals are. Only then can you make an effective plan of attack. Your business goals should be focal points when devising your marketing strategy. A hallmark of a business goal is how achievable it is.
Now, there are two main components to an achievable goal:
v Your goals are specific.
v They are also measurable.
4) Well-Rounded Campaigns
It’s not just about putting together a marketing campaign but also ensuring it’s as well-rounded as possible. A good digital marketer is able to break down how the real estate business is doing and what has to be done for its continued success.
This includes integrating various social media accounts with a high-quality website while also running good email marketing campaigns in the background. It’s all about creating a powerful sales funnel that’s going to push the business towards the top of the industry as soon as possible. Over time, this becomes the reason your business will prosper.
5) Improve Your Conversion Rate
Your conversion rate is an important metric as a real estate business. You want to bring in people that are ready to spend thousands of dollars and that’s going to happen with a good digital marketer. They will be able to generate solutions that are going to push your conversion rate through the roof. This is the only way to maximize your efficiency and ensure things are done the right way.
When your conversion rate starts trending upwards, you are going to notice an uptick in the money coming in too. This is often interrelated and something you have to focus on as a business.
6) Help Find Trends in the Real Estate Market
The real estate market has a number of trends and it’s important to identify them as soon as you can. At times, a business owner may not know what’s going on with regards to the marketing, which is where a qualified professional can get the job done.
These trends can include what’s working and what’s not with regards to the platforms being used. It’s these details that let you learn more about your target audience in real estate.
7) Help Build a Meaningful Brand
Your brand in the industry is just as important as any short-term business that’s done by your team.
If people start to associate your business with success, it’s going to have a snowball effect. This has been common sense for generations in the world of business. When people trust you, they will want to work with you. It’s a simple connection that is going to be improved upon with the help of a digital marketer.
They will know which emotional points to hit with the target audience to ensure your brand remains in their good books. These are the benefits of a digital marketer for your real estate business. Too many people don’t take advantage of digital marketing agencies, which ruin their ability to do well in the long-term. It’s best to keep this in mind and move forward with a high-grade professional by your side at all times. Focus on this and you’ll be well on your way!
8) Track Results
A digital marketer is also responsible for keeping track of what’s going on with your marketing setup. Are you bringing in a good amount of leads? Are these leads converting or are they simply not going all the way through?
Are you making adjustments to help improve these metrics? All of these questions are going to be processed by the digital marketer and is something they will have expertise in managing. As soon as they get on top of this, the real estate business is going to notice a change in how things are done and the value they retain from bringing in a pro.
9) Social Media
Real estate agents know this fact best:
You are the brand.
What better way to establish your brand than through highly public social media profiles. Not only will you be using your social media accounts to interact with your real and digital community, but others will turn to social media to find out more information about their potential real estate agent.
No matter what kind of real estate agent you are, your consumers are active on social media platforms like Facebook, LinkedIn, Twitter, etc. Having a social media presence will gain you credibility by individuals being able to connect a real person to your business. It will also help you gain traction through content marketing on multiple platforms.
v Here are a handful of social media tips for real estate digital marketing:
v Educating your clients through quality blog articles
v Directly chatting with your followers to listen to their thoughts
v Promote your community, not just yourself.
v Sharing videos. People are much more likely to view videos if presented through social media. Live video is even better.
v Having active social media accounts boosts your online presence which does wonders for your website’s SEO.
10) Your Website and IDX
Your website is going to be the face of your online business. Social media and third party content platforms are important. But these are all in place to funnel people towards your website.
With nearly ¾ of home buyers using a mobile device to scout homes, you do not want to miss the mark with having a poorly optimized website for mobile. Not to mention how this will bite you in the back when it comes to SEO. Sometimes it’s not enough for your theme to be, ‘mobile optimized.’ Do the due diligence and run through your mobile site to see it from your client’s eyes.
You want your website to reflect yourself. Because real estate is all about captivating the buyer think about including quality photography on your website. A picture is worth a thousand words. So you don’t want to come across as a spammy, crowded site with information overload. In fact, MOST realty websites employ this tactic. While you shouldn’t just go with the flow in a highly competitive market, pick apart some design cues that have become the standard.
Here are @digitalkey111’s tips for optimizing your social media pages….
This post first appeared on Digital Marketing Techniques That Are Evergreen, please read the originial post: here
