You are required to make a proper Facebook Marketing Strategy, to get the best results from Facebook,

It is known by everyone today that the power of Facebook cannot be overlooked. It has become one of the best means to spread the ideas and information among the masses. As a matter of fact, it is the power of Facebook, which started a revolution in Egypt in the year 2011. When it comes to business, it becomes much easier to convince people as compared to a revolution, because businesses are directly related to the requirements of the people.

Facebook Marketing Strategy for 2019

In fact, Facebook Marketing has become a major part of digital marketing. But, like all other aspects of digital marketing, it also needs a strategic approach. If there is no Facebook marketing strategy, the efforts will not give you much return.

The first thing you need to do to promote business via Facebook is to create a Facebook page and start working on adding the posts and increasing the followers. But, the strategical approach is must in order to get the desired results.

Let’s have a look at some of the aspects, on which you need to work in order to make the Facebook marketing strategy and to get the best results from Facebook.

1. Set Goals for Your Facebook Campaign

This is the very first step for making the Facebook marketing strategy. What your goal is while doing Facebook marketing – if this is not clear in your mind, it will be almost impossible or very difficult for you to make the strategy further.

In order to set goals, you are required to ask a few questions from yourself.

• Is your goal to improve brand awareness?
• Are you trying to get traffic on your website?
• Are you trying to gain leads?
• Do you want your social media presence on Facebook?

You may have any one of these goals, or you may work on more than one of these goals. Once you have determined your goal, it will become easier for you to make the facebook marketing strategy and adjust accordingly wherever required. Apart from this, it is also needed to set the goal to start the campaign. For example, you can set the goal of making 1000 followers in a month and so forth.

2.Work on Target Audiences

It is necessary to make your stuff reach the right people to make Facebook marketing useful. Facebook marketing strategy will not be much effective if your posts are not being seen by the relevant audiences.

You can start with the efforts like using hashtags (#) and engaging on the other pages with similar theme and ideas through your page, but, the best way to get your desired audiences is Facebook advertising.

#Facebook Ads

Facebook Ads feature is getting as popular today as the PPC methods of search engines. A mammoth number of marketers are getting inclined towards Facebook advertising. According to market expert Mr. Neil Patel and Social Media Examiner, 93% of marketers admit to using Facebook Ads regularly.

The major reason for the popularity is its unique targeting feature. In Facebook Ads, you can target the audiences on the basis of their location, demographics, interests, behavior, and gender, etc. Apart from this, there are a number of other options that you can use with Facebook Ads.

The first option that you can use with facebook marketing strategy is to upload a customer file. You can use this option if you have a list of information on the previous customers. The information may include names, phone numbers, and email addresses. The information can be used by Facebook for generating lookalike customers or clients. 

The lookalike customers are the audiences composed by Facebook, and they are the users that are identical to your current customers or client. This can be a good start to target the audiences.  Another custom option that you can use is to target the people who have already visited your Facebook or Instagram accounts.

#Facebook Demographics

The above-mentioned methods can be used, but Facebook marketing strategy has much more for you to target more specific audiences. You can select the age, interests, behavior, and gender, etc. to target in the ad settings. These things are determined by Facebook, through page likes of people; their activities such as their page visits; what they have mentioned in their profiles; and more.

You can sponsor some specific posts or can promote the most recent post. The posts are displayed in the feeds of your target audiences like their usual feeds.

3. Add Engaging Content

Engagement of the audiences is a prominent part of the social media marketing strategies. This is the thing that differentiates social media from conventional marketing methods. For the Facebook marketing strategy also, this is the aspect that has to be taken special care of.

The first thing you need to do is planning the content. To diversify the post, you need to plan for the posts in one month advance. Besides, add the posts regularly, at least five posts in a week.

Here are some of the methods that you can use for engaging content.

#Add Images, GIFs and Videos

Adding images, GIFs and videos is one of the perfect methods to attract the attention of the audiences. Facebook posts with these graphics get the engagements twice as compared those with plain text. The aforesaid graphics are the perfect ways to demonstrate your products or services or to provide the information in an impressive manner.

Following are the tips to work upon while selecting images, GIFs, and videos for your engaging Facebook campaign.

• If the images have faces, people’s eyes are attracted to them naturally.
• Bright and high-resolution images are always recommended.
• Adding cheesy stock photos is supposed to be a bad idea.
• A number of people like to listen to Facebook videos with sound off. Therefore, try to make the videos in the way that they could convey the message even without sound on.

#Add Live Videos

Live video is one of the recent revolutions in the world of social media. Facebook live videos option is one of the ways to get engaged with the audiences. It allows you to start the two-way conversations. With this option, you can solve the queries of the audience by coming live in the videos.

One way to do this is to be live, receive the comments of the audiences and reply to their comments live. In addition to this, Facebook also provides the option to be part of the live video.

When you have to launch a live video, don’t forget to notify your followers a few hours before. It will help some audiences to come in advance.

#Engage via Comments

One more way of engagement with the audiences is to get engaged with the audiences in the comments section. Reply to the comments of the audiences in the comments sections, which will be one of the best ways to build a reputation via social media sites.

#Posts Targeting Facebook Advertising

You also need to work on the posts for Facebook advertising. Remember, there will be some audiences who will come from Facebook ads; therefore, you need to plan for some quality posts, which could attract new audiences.

Also, give special attention to the comments on those posts.  

4.Give Reason to Audiences to Share Your Posts

New York Times published an article in 2011, about the psychology of people behind sharing the posts online. The research published in that article is still relevant today in the year 2019.

The article mentioned 5 major factors that motivate them to share the post, which are:

• to delight others with valuable & entertaining content,
• to identify and present ourselves to others,
• to foster relationships,
• for self-fulfillment,
• for spreading the word about issues, products & brands.

As a matter of fact, sharing is one of the major powers of Facebook marketing strategy, which helps you in spreading information and ideas. When your posts are shared from your page to the profiles or pages of others, and they are further shared at the next level, it helps you in getting audiences for your Facebook page, and traffic for your business.

To Sum Up

The above-mentioned ones are some of the simple things to be worked upon while making the facebook marketing strategy. Facebook has become a vast platform nowadays, and it has a huge scope. It offers a lot more ways to get traffic, build brand awareness and do a lot of things for your businesses. 

In order to get the full benefits of Facebook marketing, it is a good option to take the assistance of a social media marketing company. We also have a team of expert social media marketers who have a good experience and knowledge of making Facebook marketing strategy. They analyze business requirements and work accordingly. You can be in touch with us for your Facebook marketing project. 

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