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It Takes A Product Content Obsessive Organization To Nail Digital Retail Blog


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The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that 50% of the population is making online purchases, but this number is symbolic of how digital influences the retail scenario which manifests in the form of product information. Customers are investing more time in acquiring information and researching products prior to making a decision. As a result, organizations need to be obsessed with supplying that demand by providing accurate, complete and correct product information.

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