Winning and losing lawsuits is a common thing for lawyers and law firms and they know how to manage their Reputation amongst these triumphs and failures. But in the recent years, it has been reported by numerous law firms that tackling the negative publicity on the Internet has become really hard for them to tackle. This is not a surprise at all because online Reputation Management has been a complex thing for businesses from all the industries. For lawyers, it is even tougher to do, as they have too many marketing channels, where they can present their viewpoint. In such situations, if the Internet too becomes a threat to them, survival would be their biggest challenge.
However, experts believe that with the services offered by an online reputation management company India, law firms can effectively manage their online reputation and in fact, get benefits out of this. For this, there would be a requirement of a reputed Online Reputation Management company India and an effective strategy.
Some strategies that have proven their usability time and again have been discussed here.
Search For Yourself
- As a law firm owner, the first thing you need to do is to search on the Internet by your law firm’s name or your own name.
- This will generate before you, a search result that would have your law firm’s name irrespective of whether it is negative or positive for your brand.
- Be very thorough on Google and go through the first couple pages of results, looking through the images and reading your reviews.
Save What You Find
- The next step as a part of ORM strategy is to save some relevant links and you will have to do this regardless of whether they are full or negative remarks or positive remarks against you.
- This is done so that you can revisit the links for further study, create an appropriate reply and then, develop online reputation management strategies about the same.
- Experts of Online Reputation Management services say that you need to be extremely serious about fixing your reputation and for this; you can do a comparison of your website with your nearest competitor’s website.
Set Up Alerts
- A very important part of ORM strategy is to set up alerts, as this will help you know about every new information related to you hitting the Internet.
- As a result, you will be able to respond to them in a timely manner and this matters a lot, if you have negative reviews coming up.
- This alert can be set for your name, your firm and any keywords you used in your previous search.
Claim Your Accounts And Domains
- By claiming all the ".com" names that are associated with your law firm’s name or your name, you will be able to do a lot in managing the online reputation.
- According to the experts, with this step, you will establish yourself as "Active" for safeguarding your law firm’s name against potential threats.
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