No doubt, a Logo is the identity of your business. They are a graphical picture of a company’s brand value which makes them stand out from the crowd. It also acts as an effective way to promote your business both online and offline.
There is a pool of logo designers across the web but finding the right Designer who will meet your specific logo design needs is difficult.There are a plethora of points you need to ask before hiring web designers or a graphic designer.
While there are many resources in the market which automatically generate text-based logos for you, it’s still important to have a custom logo to represent your brand and make your store unique and famous.
Here is a list of things you need to remember when choosing a logo designer:
Experience and proven success
Do they have a proven track record? How experienced are they?
Have a look at the testimonials from previous clients. Ensure the validity by looking for a web address or even by emailing the company.
Their design process
Do they follow a logo design process? For details, you can read this article -
Awards won and published work
Have they won any awards for their work? Is their work published in any books or magazines? How recognized are they in the industry?
Strength of portfolio
How strong is their portfolio? Have they got 100+ mediocre logo designs or 10 to 30 excellent ones? What is the ratio of real to fake logo designs?
How much time would they take to complete any logo? A typical logo design process takes 4 to 15 days, but many can go for months on end. Think of how long your logo design will be used for: don’t look for the logos that are designed in less than 24 hours
The cost, of course, can reflect the service you will receive. In most cases, you get what you pay for… but a price is not the only indication.
Are they affiliated with any website design associations or publications? This is a good indication of how dedicated they are to their craft, though it is not essential.
Professionalism and communication
How do they present themselves? Do they respond to your emails quickly? How do they communicate? Do they work with a contract?
How many questions does the designer ask about your business? Questions should revolve around your company’s history, target market, goals, etc.
Hope these things will help you choosing the right web designer for your logo design success.
iMediadesigns , a Toronto-based web development agency also helps you create your brand and make your business stand out from the competition.
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