| TNN | Updated: Feb 8, 2018, 15:06 IST
Over 50% young Indian women still use cloth protection during periods: Will the movie ‘Pad Man’ do the magic?
While celebs Sonam Kapoor, Alia Bhatt and Ayushmann Khurrana are posing with Sanitary Napkins ahead of the release of Pad Man — a biopic on Arunachalam Muruganantham, the inventor of low-cost sanitary pads machine — the fact remains that taboos around menstruation are deeply ingrained in India, particularly in rural area, and the type of protection used by women during menstruation is clearly a reflection of this. The figures tell the story…
In rural India, a whopping 71.4% use unhygienic menstrual protections like cloth as per National Family Health Survey (NFHS) 2015-16.
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Reasons range from lack of affordability, awareness and access. According to a AC Nielsen study, 70% women in India can’t afford sanitary napkins

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Education and awareness play a crucial role in encouraging more women to use hygienic methods of menstruation protection. The NFHS data reinforces this fact.

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To tackle the problem of accessibility, government tried playing Pad Man too. In 2011, the government started a scheme of procuring sanitary napkins via self-help groups and distributing them through Accredited Social Health Activists (ASHA) at a subsidised rate.

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While the government’s menstrual hygiene programme hasn’t been able to make much of a difference, hope the movie can do the magic.
Also read: ‘Pad women’ from remote Gurugram villages bring hygiene to govt schools


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