In rural India, a whopping 71.4% use unhygienic menstrual protections like cloth as per National Family Health Survey (NFHS) 2015-16.
WHY IS THAT?
Reasons range from lack of affordability, awareness and access. According to a AC Nielsen study, 70% women in India can’t afford sanitary napkins
Education and awareness play a crucial role in encouraging more women to use hygienic methods of menstruation protection. The NFHS data reinforces this fact.
GOVT HAS PLAYED PAD MAN TOO
To tackle the problem of accessibility, government tried playing Pad Man too. In 2011, the government started a scheme of procuring sanitary napkins via self-help groups and distributing them through Accredited Social Health Activists (ASHA) at a subsidised rate.
While the government’s menstrual hygiene programme hasn’t been able to make much of a difference, hope the movie can do the magic.
Also read: ‘Pad women’ from remote Gurugram villages bring hygiene to govt schools
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