| TNN | Updated: Feb 8, 2018, 15:06 IST
While celebs Sonam Kapoor, Alia Bhatt and Ayushmann Khurrana are posing with Sanitary Napkins ahead of the release of Pad Man — a biopic on Arunachalam Muruganantham, the inventor of low-cost sanitary pads machine — the fact remains that taboos around menstruation are deeply ingrained in India, particularly in rural area, and the type of protection used by women during menstruation is clearly a reflection of this. The figures tell the story…
In rural India, a whopping 71.4% use unhygienic menstrual protections like cloth as per National Family Health Survey (NFHS) 2015-16.

Reasons range from lack of affordability, awareness and access. According to a AC Nielsen study, 70% women in India can’t afford sanitary napkins

Education and awareness play a crucial role in encouraging more women to use hygienic methods of menstruation protection. The NFHS data reinforces this fact.

To tackle the problem of accessibility, government tried playing Pad Man too. In 2011, the government started a scheme of procuring sanitary napkins via self-help groups and distributing them through Accredited Social Health Activists (ASHA) at a subsidised rate.

While the government’s menstrual hygiene programme hasn’t been able to make much of a difference, hope the movie can do the magic.
Also read: ‘Pad women’ from remote Gurugram villages bring hygiene to govt schools


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