| Updated: Jan 28, 2018, 00:43 IST
The session ‘Go Your Own Way: Pen to Publish’ on the third day of JLF on Saturday turned out to be a tutorial for budding writers on how to publish works on their own. The changing rules of the publishing industry has made it inclusive and challenging. The views on the subject were shared by bestselling author Chetan Bhagat, Rashmi Bansal, Sundari Venkatraman and Vineet Bajpai in conversation with Sudha Sadanand, introduced by Sanjeev Jha.
The panel opined that writer’s job was not limited to writing a book but also on collaborating with the publisher for branding. Bajpai asked writers to also rely on high quality content makers for filtering their content as every writer believes his work to be the best.
Sharing challenges of branding his first book in 2004, Bhagat said at that time there was no Facebook or Twitter for promotion. “The only means I had was my blog which was a year old. It had few hundred readers then,” said Bhagat, who asked prospective writers to build their social media profile for visibility. “Importantly, depending on the book, you have to look for appropriate forums and platforms to popularise them,” he said.
Responding to a question on the difference in writing books for elites and common people, Bhagat likened segregating readers to caste segregation. “Bill Gates, Thomas L Friedman to commoners have all liked my books. I don’t segregate my readers,” he said.

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