Bitcoin, the cryptocurrency which has emerged as a speculative investment asset, made an appearance in other search categories as well. The third top trending “how to” query in India was “How to buy bitcoin in India” while “how to mine bitcoin” came at number 8. The second most searched among trending “what is” queries was “What is bitcoin.” Ethereum, also a cryptocurrency, too was searched enough number of times to make it to the list. “How to buy ethereum in India” was the number 10 top trending “how to” query.
Google measures “trending searches” over a period of time by taking an aggregation of search terms or themes over a period of time and analysing the peaks in the volumes. Google says these search terms are analysed anonymously, that is, who made the search is not taken into account. “When we look at regional search interest for a topic, we’re looking at the search interest for that topic in a given region as a proportion of all searches on all topics on Google in that same place and time,” explains Google’s data editor Simon Rogers in a Medium blog post.
Essential changes in government policies and citizen services had many scrambling to the search giant for answers. Google says the top trending “how to” query for this year was “How to link Aadhaar card with PAN card.” At the end of June this year, the government had made linking Aadhaar and PAN mandatory for filing tax returns. The tax regime of the Goods and Services Tax followed soon after. “What is GST” made it to the top of the “what is” queries for 2017 from India.
Technology was prime on the minds of those carrying out Google searches in India. “How to book Jio phone” was the second most searched “how to” term in the trending list. The Reliance phone, launched in August, had a much-talked-about data plan pricing model and saw snaking queues of customers outside stores in several cities across the country.
As allegations of changing stances with convenience figures fly thick and fast against public on social media, it is common to see screenshots of their older statements bandied about to illustrate an about-turn. “How to take a screenshot” was on number four in the top “how to” queries.
The ransomware attack on computer systems in over a hundred countries this May rattled many. In India, the query “What is ransomware” was the number 10 top trending “what is” query. To save you a search, ransomware is a kind of malware that locks a computer system by encrypting all the data on it. The attackers ask the owners of the information or computer system to wire money to them as ransom to get their data back.)
Source : timesofindia