The state-owned cow shelter, which was in news till last year for all the wrong reasons, has become self-sufficient using technology to its advantage. The Akshay Patra, which recently signed a 19-year MoU with the state government for the gaushala’s maintenance, has now launched a mobile app through which it is selling cow Milk at Rs 45 per kg.
Radha Priya Das, in-charge at Hingonia gaushala said, “Initially, we have started providing our services in Jagatpura area. Soon, the milk will be supplied across the city. The services are being provided at doorsteps,” he said.
Similarly, the foundation is selling and providing home delivery of cow dunk/manure at Rs 20 per kg. Soon, residents can also order other cow milk products such as curd, ghee and paneer through mobile app.
To educate buyers of cow milk, urine and manure, the foundation has uploaded literature mentioning benefits on the app page. “Under the ‘Cow Milk’ page, there are four sub-heads such as cow milk as explained in ayurveda, milk from indigenous breeds and better quality, cow milk and improved intelligence and memory and how to drink and how much quantity? This would help to educate the users.”
The foundation through app has also initiated ‘No to polythene’ campaign which is receiving tremendous response from the users. To sensitise the issue, an oath letter has been uploaded where residents have to pledge that they would discourage plastic use as it is hazardous for cow health.
“In two weeks, more than 2,000 residents have downloaded the app and filled the oath letter. We are hoping more people would contribute as soon as they learn about the app.”
The initiative has been taken after chief minister Vasundra Raje on October 28, during a memorandum of understanding (MoU) signing ceremony with Sri Krishna Balram Sewa Trust urged that gau sewa and polythene use cannot go hand in hand. She instructed officials to organise events every week in the city making people aware that polythene bags which they use and throw on city roads are eaten by cows, which makes them unhealthy and eventually they die.
“Since the plastic bags are knotted at the mouth, cows, unable to undo the knot, eat food leftovers including plastic. Slowly, over time, they build up a huge amount of plastic inside their stomach. It gets entangled with different materials and it becomes hard like cement inside their rumens, which is the first belly of the cow,” reads the app.
Source : timesofindia