CSR initiative of Myntra in association with the Textile Ministry to help weavers in reviving demand for handloom products across the country.
The new brand will showcase traditional Indian sarees such as Venkatgiri, Mangalagiri, Ilkal, Kancheepuram, polavaram among others.
These products will retail on Myntra via a dedicated online space, thereby creating a one-stop shop for all handloom sarees.
Speaking on the occasion, the Minister said Government is giving 75% fee subsidy to the children of weavers and artisans to pursue education. CSR initiatives will help in bringing forth talented weavers of India to the world.
In a series of I&B Minister said I appreciate @myntra for supporting weavers’ education by coming fwd to pay difference amount of IGNOU & NIOS fees left after Govt subsidy.
She also tweeted saying ( tweet – Navibhu – an initiative by @TexMinIndia @myntra carrying fwd PM @narendramodi ji’s vision of taking India’s textiles tradition to the world.