V-Mart, the leading value fashion retailer of India recently launched its new campaign- Kids Carnival. The Campaign was aimed at engaging with kids during their Summer-break and providing them a platform to showcase and nurture their talent. ‘The King of Retail’ in Tier-II and Tier-III cities, organized a Kids Carnival, where kids got a chance to show their talent through different activities. A gala evening was organised at V-Mart store where kids participated in fashion show and various activities. Kids between the age of 4 and 14 years participated in the activity and won prizes and certificates.
During this campaign entries were invited for 2 age groups:
- 4-9 years
- 10-14 years
The stores of V-Mart got an overwhelming response from young parents who are eagerly looking for opportunities during the Summer Vacation where they can enrol and ensure that the kids are involved in some productive learning activities. More than 100 kids participated in this carnival. This campaign was organized with fun loving and different activities for kids like origami activity, puppet show, drawing competition, fancy dress competition, quiz contest and fashion show. The selection of best participants was done through store managers and school teachers. In origami activity where kids got to show their talent by making different fun and decorative end products from origami sheets. In fashion show, kids wore best of the dresses and walked the ramp showcasing their style. To encourage all the contestants were given participation certificates and gifts. Winners got winning certificates.
Mr. Snehal Shah, Senior Vice President Marketing, V-Mart Retail Ltd. said, “It is our constant effort to engage with our consumers and this initiative is also a step in the same direction. With an aim to providing the kids from tier-2 and tier-3 cities a platform to express their talents. We keep on organizing such kind of events to develop a healthy and strong relationship with our valuable customers.”
About V-Mart Retail Ltd.
V-Mart is dedicated to providing Price “Less” Fashion to the consumers in Tier II and III cities where penetration of organized retail is limited. The Company which opened its 1st store in Ahmedabad, stands true to its promise of providing the best in fashion at affordable prices. V-Mart Retail Ltd. promoted by retail expert, Mr. Lalit Agarwal, currently operates 144 stores in 123 cities in Eastern, Northern & Western regions covering more than 1100000 sq ft retail space. The retail format is offering more than 80 thousand products to choose from across Men’s, Women and Kids apparel. V-Mart is amongst the fastest growing retail house, with a chain of medium sized hypermarket stores. The company intends to further strengthen its presence in North and East markets of the country and take fashion to the nooks and corners of the country.