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A digital marketing professionals' resource for current discussion of topics spanning from tag management to audience segmentation to digital marketing strategies and more.
2022-09-22 20:31
Data-driven marketers are rising to the top for their focused and intentional use of data in strategy, analysis and execution. Gartner defines data-driven marketing as “the use of data… Read More
2022-08-31 23:55
The Federal Trade Commission (FTC) is addressing concerns around data privacy in the US. The government agency recently announced that it had created an Advanced Notice of Proposed Rulemakin… Read More
2022-08-26 14:27
It’s now less than a year before Universal Analytics (UA) will become obsolete with the arrival of Google Analytics 4 (GA4). While its announcement caused a stir at the time, marketers… Read More
2022-03-02 20:42
There are many different types of Customer Data Platforms (CDPs) available on the market, some that are specific to one vendor tech stack and others that are very vendor neutral and operate… Read More
2022-02-11 16:44
CDPs in Government Improve Citizen Experiences to Deliver Better Service and Build Trust The recent White House briefing on digital modernization in the federal government puts CX, or Custo… Read More
What’s Happening With Google Topics?
2022-02-09 20:01
Google has finally come out and said that FLoC (Federated Learning of Cohorts) is dead, or perhaps evolving, into Google Topics – an anonymous, browser-based, tally-based system to ide… Read More
2021-06-18 16:53
Juneteenth, which falls on Saturday this year, commemorates the day in 1865 when former American slaves in Galveston, Texas, were finally informed of President Abraham Lincoln’s Januar… Read More
Unleash Your Inner CX Trailblazer
2021-05-14 17:45
Wow! In case you missed it we held our annual, cornerstone Tealium CX focused event yesterday – Digital Virtualocity!  This high-energy, action-oriented event reminded everyone of… Read More

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