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A digital marketing professionals' resource for current discussion of topics spanning from tag management to audience segmentation to digital marketing strategies and more.
How To Build A CDP Use Case
2023-11-09 19:06
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer Data Platforms (CDPs) have emerged as a game-changer, enabling busin… Read More
2023-02-09 17:04
It’s that time of the year that the entire Marketing world has been waiting for, when the biggest names in advertising show us their most creative and compelling messaging and content… Read More
2022-09-22 20:31
Data-driven marketers are rising to the top for their focused and intentional use of data in strategy, analysis and execution. Gartner defines data-driven marketing as “the use of data… Read More
2022-08-31 23:55
The Federal Trade Commission (FTC) is addressing concerns around data privacy in the US. The government agency recently announced that it had created an Advanced Notice of Proposed Rulemakin… Read More
2022-08-26 14:27
It’s now less than a year before Universal Analytics (UA) will become obsolete with the arrival of Google Analytics 4 (GA4). While its announcement caused a stir at the time, marketers… Read More

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