Bar none, the biggest change we are seeing in the world right now is the accelerating degree of connectivity we all have as consumers. In fact, research shows that this connectivity has grown past a trend and is now our new normal.
The growth curve of internet Adoption is staggering. The analyst, Mary Meeker, compiled some fascinating metrics in her 2015 internet trends report. In the study we see that from a user base standpoint, the internet has growth from a mere 35 Million users in 1995 to a staggering 2.8 Billion users in less than 20 years.
The nature by which those billions of users are accessing the internet has also undergone a change.
Mobile Phone Adoption and smart phone adoption in particular have not only continued to fuel internet usage but also drastically changed how easily consumers can get online. For developing nations, mobile phones provide a … Read more...
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