Many of you reading this will already be Bloggers in some guise - you may not even realise you are!
Regular & long standing readers will know why I started my blog, but in a nutshell, it was to create a space to look back at competition reports to see our improvements as we progressed across the seasons & throughout the winter.
Team Tunnah Eventing launched on 9th October 2012. I had my digital marketing knowledge & experience in my back pocket, but really blogging back then was nowhere near as popular as it is today, especially in our equestrian niche. I've just taken a few minutes to read back through my first ever post - I thought I would be severely shocked & a tad embarrassed. I'm not at all.
My blog has always truly been in my own personality, my own style and about me & my horse. This is one thing that looking back, I'm quite proud that I have maintained throughout. My visitors like my posts & I've had good feedback on my style from industry experts.
One of my proudest moments was to win the Equine Blog Awards in 2016 & be awarded Equestrian Blogger of the Year.
My blog is a hobby but whether you have your own business from blogging, enjoy it as a hobby, or use the micro blogging environment of social media without a website, many equestrians use blogging in some form to report their experiences, look for recommendation and share their successes.
Over the last 12-18 months, I've had a number of people asking me about why I blog & what I've learnt doing it along the way. I also often get asked how easy it is to get started so this post is aimed at any budding bloggers out there... & my advice, JUST GIVE IT A GO!
Why do I blog?
I started blogging back in 2013. I had recently returned to the saddle after a 17 year break and found writing everything down gave a fantastic timeline of our journey together - Gemma Hague (Going Dutch Dressage)
A passion for writing can be a key motivator when considering starting a blog with many bloggers fuelling their childhood enjoyments. Andrea Parker explained that her favourite subject at school was English and she really seized the chance to express herself in a creative way!
At the end of the day I write because I love it and I find it very cathartic, especially at the end of a competition day - Reena Ellis (Journey of an Amateur Eventer)
In fact, my top three posts of all time are all within the new extensions of my content.
- A-Z of Everyday Equestrian
- Q&A with Tina Wallace
- Inspire with Yogi Breisner
So, how easy is it to get started?
Choose the topic that is right for you - Riding? Equestrian style? Product reviews? Then pick a name that suits you and your blogOrla also agrees that there are three core things you should consider when taking your first step:
- Where will it sit?
- What should our first posts be about?
- What is a good name to sum us up?
|Image credit: Jason Bax|
What do I like most about blogging?
Meeting people is definitely a motivator behind many equestrian bloggers, as Reena Ellis mentioned that she now has a few very good friends that she has solely met through her blogger activity.
Blogging keeps me busy and I like feeling like what I am doing matters. EquiPepper blog is dedicated to ex racehorses and changing the negative stigma around them. If I can change one persons opinion on them or improve how someone looks after and manages their horse, then it has been a success - Ruby Peppers (Equipepper)Coming from a small town, Andrea Parker (The Sand Arena Ballerina) took a lot of support from the online community as well as being able to feel like she could really share those exciting time with others who would get excited with her!
Living in a small town where passionate riders (you know the ones who live and breathe horses) are few and far between, it's easy to feel alone, or at the very least not understood. My work hours also mean that I often come out much later than other riders, thereby missing those opportunities to connect. After an awesome ride I'll come home bursting with excitement only to give my ever patient partner a blow by blow of the ride. And while he is exceptionally supportive and try's his best to understand he doesn't fully 'get it'
My biggest learning since starting to blog
The support we have received from friends, family and the equine blogging community has been great so far which has made us really excited about the future of the blog!
I love that I can analyse my visitors - from which country they are in, to what time people visit. I can also track my SEO results, which all very important for making and keeping your blog successful.
I recently wrote a post as part of my Blogger's Corner section, highlighting how easy and quick it is to get Google Analytics and Search Console set up to support you understand your site's visitors and where you can make improvements to your blog.