He will also back Europe’s approach to data protection and privacy — recently cemented in place via the General Data Protection Regulation( GDPR) — basically saying technology does not “ve got to be” macabre to be innovative. Nor should the tech itself be a generate of harm.
Cook will be addressing the 40 th International Conference of Personal data protection and Privacy Commissioners( ICDPPC ), which is being held in Brussels this year to coincide with the introduction of GDPR.
Europe’s updated privacy framework came into timely pressure, this May, weeks after the Cambridge Analytica data misappropriation scandal had spewed into a major global scandal — further causing the profile of data protection as a consumer necessitate, and persuasion governments to prioritize an oft overlooked area.
By contrast US lawmakers have found themselves on the back hoof, increasingly viewed as laggards on the questions vs Europe.
California also recently passed a state-wide personal data protection constitution. So federal regulators now have clear impetus to draw up domestic privacy conventions. Though it remains to be seen whether they will stand up to platform ability at home and impound their own on the world stage. Or simply close down the risk of a state-by-state data protection patchwork springing up to create new compliance headaches for business.
Silicon Valley’s response to the prospect of an overarching US privacy law has been predictably disingenuous — with attempts to reframe the questions under broadbrush, malleable conceptions like’ restrain’ or’ accountability ‘; and lobbying efforts aimed at steering regulators away from drafting rulers anywhere near as robust as GDPR.
The usual soundbites are being run out about the need to’ protect innovation‘( aka the data-fuelled business mannequins such companies use as revenue locomotives ).
Cook’s intervention is a reminder that not every tech giant is hostile to privacy. And privacy should not have to be systematically flouted for cost to be derived from data.
For example, Apple has invested in pro-privacy engineerings that enable it to leveraging data-based insights while protecting individual privacy, such as its use of differential privacy to gather aggregate structures of practice across its user-base; rather than engaging a per-person profiling approaching, as adtech whales Google and Facebook do, journeying roughshod over individual privacy in the process.
In his speech to the gathering of international privacy commissioners, Cook is expected to thank world-wide regulators for the occupation they do, and reiterate that Apple notions privacy as a “fundamental human right” — its own position which aligns the company with the EU’s ethics-based attitude on large-hearted data.
He will also congratulate GDPR, specifically — dubbing it an example of how” good programme and political will can come together to protect the rights of us all” — and focus on ethical underpinnings, “re saying that” at Apple” we are idealistic about technology’s breathtaking potential for good. But we know that it won’t happen on its own. Every daylight, we work to infuse the inventions we move with the humanity that impels us.”
In another observe, Cook will say: “We will never achieve technology’s true potential without the full sect and confidence of the people who use it” — which looks like a not-so-coded attack on large-scale tech’s cartel crisis, which has still fuelled by data breach after data infraction, every enact week.
As we wrote previously, Apple’s signalling to US lawmakers on privacy is clear.
In the pronunciation, Cook will also seek to push those discussions beyond talk of compliance and defence of rights — by laying out a vast, positive eyesight for technology and privacy in the 21 st century.
He is expected to tell representatives “we need to keep making progress — now more than ever” on “humanity’s greatest common project”, quoting challenges such as climate change, engaging cancer, and education and economy inclusion.
Cook be the first time that tech CEO to give the keynote speech at the ICDPPC, accepting an summon from the conference organizers to do so.
He is also perhaps the only large-hearted tech CEO who could comfortably take to such a stage in person.
Facebook CEO Mark Zuckerberg and Google’s Sundar Pichai will likewise be heard at the conference, but remotely, via pre-recorded video senses. The corporations are mailing programme staffers to ask delegates’ an issue of Q& A sessions.