Facebook wants those teens back, and Music might be the answer.
The social media beings is creating a standalone video music app that is set to competitive TikTok( a.k.a. Musical.ly ), according to a report by TechCrunch .
Facebook, generally not averse to looking to others for muse, has apparently codenamed the project “Lasso.” The app is set to be full-screen and guided at teens, much like TikTok is already, according to a source who spoke to the outlet.
“A lot of what they’re doing is just trying to be cool and trying to be something that Facebook isn’t, ” the source said.
A hit with younger customers, TikTok allows people to record short-lived music videos of themselves lip-synching to popular songs.
Acquired for $ 1 billion by Chinese tech firm ByteDance last year, TikTok touched 500 million consumers in June, and was the most downloaded on Apple’s App Store in the first half of this year.
Facebook has apparently been looking at teenage music apps since 2016, but accommodated off when it speculation what was then called Musical.ly wouldn’t taken away from. But in the past year, the social media being has been slowly upping its melodic ambitions.
Earlier this year, Facebook begun measuring of Lip Sync Live in certain markets, which is a singalong feature integrated into Facebook Live. The feature has been gone out to more people and revised with poetics integration today.
Facebook’s Lip Sync Live in action.
Facebook has also included the capabilities needed to add ballads to your Facebook chart, in a real throwback to the MySpace era.
Given the immense popularity of TikTok, Facebook’s bet on music could be a smart one.
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Read more: https :// mashable.com/ commodity/ facebook-tiktok-musically-rival /
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