Facebook wants to turn mindless, passive video intake into “time well expended, ” and now it’s demonstrating social media stars a powerful implement to foster societies around their content. Today Facebook launches Facebook Creator, offering influencers Live Imaginative Kit for supplementing intros and outros to programs, a unified inbox of Facebook and Instagram statements plus Messenger converses, cross-posting to Twitter and swelling analytics.
Facebook promised the Creatorapp back in June at VidCon and today it launches globally on iOS with Android planned for the coming months. It’s actually a rebrand and update of the 2014 Facebook Mentions app that was only available to authenticated public figure and Sheets, but now is open to everyone. Weirdly, it was better emerges as “Mentions” in the App Store for now.
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