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It Turns Out ‘4:44’ Is A Tidal-Produced NC-17 Film Starring Mahershala Ali, Lupita Nyong’o And Danny Glover

During Game 3 of the NBA Finals tonight, a minute-long ad aired that answered a set of questions while unleashing a whole new set. Earlier this week, speculation ran rampant that Jay Z was on the verge of releasing either a new album, a single or music video when a whole crop of ads emblazoned with 4:44 began popping up all over New York City and on some of the most notable hip-hop publications out there.

As it turns out, 4:44 isn’t a Jay Z project. Well, actually it might still be. All we really know about it now is that it’s an NC-17 rated project Starring Mahershala Ali, Lupita Nyong’o, and Danny Glover and that’s it’s produced by Jay’s company Tidal in conjunction with Sprint. We don’t have a release date. We don’t have a plot. All we have is some eerie footage of Ali throwing shots at a punching bag before breaking down over a sink.

Of course, given the Carter family’s penchant for visual albums — see Beyonce’s Lemonade — this could still have something to do with Jay Z’s next musical endeavor. Then again, Jay’s the kind of mogul who seems to have a hand in every pot. His recent forays into the world of documentary film production have been vastly well-received. Is he trying to position Tidal as the next Amazon., Hulu or Netflix? Only time will tell.

Check out the spooky spot above.



This post first appeared on Meet The Cast Of The ‘Game Of Thrones’ Porn Pa, please read the originial post: here

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It Turns Out ‘4:44’ Is A Tidal-Produced NC-17 Film Starring Mahershala Ali, Lupita Nyong’o And Danny Glover

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