PARIS – The Chief Executive of Cosmetics giant L’Oreal, Jean-Paul Agon, announced today that Keith Richards of the Rolling Stones will be the new 2018 Maybelline Spokesmodel. As runway models received last minute make-up and garment adjustments backstage at the annual Fashion Cares charity event in Paris, Jean-Paul explained the “genius” behind using Mr. Richards to sell cosmetics and accessories. “We’d been looking for new ways to expand sales in our latest line of cosmetics. An avenue to attract customers who wouldn’t normally walk up to a make-up counter in Walgreen’s and ask to see something in their color. Well, I was at a party several months ago at the Manhattan penthouse of a very famous person, who shall remain nameless, and I noticed a startling sight on the settee. There was a comatose man wearing the most beautifully colored headscarf, with a headband over that and a sort of derby hovering over the whole mess. His shirt was open to his waist, his chest covered in heavy silver necklaces, and he topped it all off with heavy eye liner and lipstick. I almost died! I tried to speak to him but was unable to wake him out of his […]