Being competent to construe your Purpose, mission, vision and values allows you to scheme for your organization’s future success. The concept of purpose/mission/vision/values can be applied on any business no matter if it’s well established an enthusiastic start-up or a remote worker; use this master plan to help characterize who you are and where you want to be. Although this concept is highly underestimated, but if you follow these four keywords whether in your business or in your personal life, you will surely end up as a successful person or company. It is so obvious that without having a purpose why would any company be formed, but after formation of a firm people start forgetting about the actual goal set for the company and at what extent the firm needs to be escalated. Undoubtedly daily operations are performed and things go on and on without encountering any problem but hopping the organization to the next level should always be in the mind of its employees as well as executives. If you want your company to run for a long time, you need to start defining the purpose of daily operations, Mission of your company, a great vision for company’s future and of course the current value of your company. 

• Purpose: Reason of your existence?

Purpose should be the first thing for starting a business, or to properly run an established business. How can you perform anything without having a clear purpose? Let’s understand it by taking the simplest example   – the motor neurons transmit a message to your brain that the body is thirsty and the brain maps a purpose of drinking some liquid let’s say water. Now the purpose has been clearly defined by the brain, so in order to accomplish that purpose, some operations are required to be done. Without having a second thought, your hands will only pickup a bottle filled with water and drink as much as needed (not less, neither excess). 

So here, the purpose was to fulfill the thirst and all other activities were performed to attain it. Just like that if the purpose of a company is well defined then all the employees will be more dedicated to achieve it, because they will have a clear idea what to do next to reach the destination.  

• Mission: What you do and for whom?

Most of the people get confused about these two words – “Purpose” and “Mission”.  They think that both the words have same meaning, but that’s totally wrong. The term “Purpose” defines the reason you exist and the term “Mission” states what you do and what is your target audience. In simpler words, Mission can also be stated as the “Target.” However strategies can be changed time to time but mission remains the same. So, to run a business successfully, mission should be known to the employer and the employees as well. Your team will know what to expect from you and what do you expect from them.

• Vision: Your idea or mental image of your company in future? 

We all have visions for our goals. We all imagine ourselves to be happy, peaceful, and successful in the next coming years. But a company’s vision is a powerful influencing factor for employee retention and engagement. It should always be profitable to the employer and the employees as well.  Vision is the primary thing that sets standards of your company, no matter what value you possess in today’s market. If you have a great vision that people admire, strive to achieve it. 

If your vision doesn’t scare you, then it’s not big enough. Vision statement describes where the company wants the world to be as a result of the company’s services.

• Value: What do you stand for?

Values are the most important things required to attain your mission as well as vision. Having great values can lead any organization to the top. However figuring out and defining the appropriate values for a firm can be challenging, but if you do it once, you will be able to accelerate your business without encountering major problems. Some of the values that are needed to be implemented to any sized firms are – integrity and ethical values, commitment to clients, product quality and reliability, continual self-improvement, team-orientation, etc. You just need to figure out the missing ones in order to escalate your business to a desired position. Focus on identifying the real priorities of your business; you’ll be able to determine the best direction for your company. 

So all the four key factors – Purpose, Mission, Vision and Value are the pillars of a successful company. Lacking in any of these can be proved as an impediment in achieving your set goals.

Author Bio:

Ethan is a management expert, who is well known to all the subject matters related to management. He is fond of writing web blogs to help every entrepreneur in boosting their businesses. He works as assignment help expert for most reputed firms and has assisted thousands of people through management assignment help packages.

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