Modern life is busy. You know this, your staff know this, your customers know this. Yet somehow, there is still an old school belief that customers will only ever need to deal with their Insurance queries in a nice 9-5 setting. Yet the reality is that most customers think about their insurance needs while watching the news on TV or over the morning paper. By the time your office opens they have moved on to other things
Worse, rather than moving on to other things and putting their insurance needs on the ‘to do’ list, they may have gone online and sorted all their requirements right there and then, with another provider.
Modern customers need modern solutions, and modern insurance providers are turning to companies like Scheme Serve to create easy to use, functional and secure web based insurance portals that allow your customers to meet their insurance needs at any time, day or night.
Did you know that over 50% of the world’s internet traffic is generated by people using their mobile phones? This traffic isn’t just iPhones or the latest Samsung surfing on a Wi-Fi fiber connection, so many of the users who come to your website to purchase new insurance products, or even just to research what their options are, are going to be viewing the information on small screen with a slow connection.
This is why having a website that is responsive is essential. “Responsive” has almost become another piece of tech jargon, but all it really means is that your website is able to respond to a user’s needs on any platform. Although some web portals give users a completely different version depending on if they are on a desktop or mobile (Amazon for example), in an ideal world you want your website to have a similar look and feel, and to be fully functional, no matter how it is accessed. This means Ensure that when it is built that it will come out of the box responsive.
Who Does The Updating?
Before you go ahead and sign a web development company to provide you with a beautiful website, check to see who will be updating the website, and will the company be helping ensure that your website is optimized to rank well in search engine results?
Setting up an out of the box solution using something like WordPress or Wix might work for some businesses, but for your insurance company you will want something with a more robust backend. However, you still want something that is going to be just as easy for staff to update – at least for the sections you want them to be able to update.
If your website will be running a blog, a portfolio section, an ‘about us’ page with staff profiles, or an ‘in the news’ section, you won’t want to have to go back to your web developer each time something needs a minor change. However, you will probably want to ensure that the level of user backend access is limited. The last thing you want is your website going down completely because someone ran an update or accidentally edited code they should not have had access to.
Yet, you do want some level of functionality – a website that has regular updates is not only good for clients, but it is good for SEO purposes too (see why you should blog). This is one of the reasons why running a blog or updated news section has been popular for a range of businesses you might not normally associate with happy blogging.
Your customers, and potential customers, should be able to see at a glance why you are the insurance firm they should be dealing with. If you have separate product ranges, ensure that you have micro-sites that can highlight these separately. Rarely will someone be looking for personal health insurance, private car insurance, and business liability insurance at the same time. Ensuring that your customers know that you offer all of these services is great but trying to sell your customer all of this on the same page will simply confuse them.
If you want to take the customer service experience to the next level, talk to your developer about allowing customers to purchase their insurance online, or at the very least renew their policies if they have no changes. If you don’t have a 24/hr phone service that can help ensure they have the products that they need, look at least towards letting your customers filling out a quotation form that not only sends the request through to an insurance broker for follow-up, but also provides your customer with an immediate estimate as they go.
It is these things that will help not only retain customers, but encourage customers that you are the firm they want to be dealing with.
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