As one commercial holiday rolls out, another takes its place in the windowsills of our culture. It’s about to feel like Christmas is everywhere. There are not many songs for most other holidays. However, that tune does not start chiming in until next week. This weekend is dedicated to shopping. Many corporate entities are referring to this as Black Week and just dropping the Friday.
The heaviest shopping sales for Black Friday are malls. Despite allowing the purchase of a variety of gifts from a number of stores, the department stores offer the best deals. Department stores stand as the centerpiece to this Friday’s Black Banquet. Therefore expect a lot of them flooding the airwaves and Youtube Pre-Roll Ads.
Target’s Great Phrasing
Let’s go straight for a bullseye with Target. This 15-second Black Friday spot popped up a couple days ago. It is a typical use of combining cute kids, seasonal antics, and a movie franchise character. These antics come as the kids add items to their wishlist. Animated effects dance around as wondrous joys for the season approaching. The campaign name uses a unique phrase “doorbusters” to build excitement. Then the boy adds a Rumba to the list and we all laugh. The end. Get ‘em with a joke at the end. Because every time you pay for a joke, a stand-up comedian doesn’t have to drive Uber that day. Ha ha ha. Then maybe we can forget about Target 2010’s Maria Bamford campagin.
Macy’s Black Friday in July
Stores like Target already began their Black Friday sales a couple weeks ago. However, nobody beat Macy’s with their Black Friday In July campaign. Are they beating everyone to the punch or are they just being total randos? Either way, it is a fun excuse to promote business. The spot takes the deal for exactly what it is worth. Just models jumping around in clothes to a catchy song. You know there is a deal and you have a limited time to get it. Macy’s owns the parade on Thursday so this is kind of their week too.
Samsung QLED Black Friday Song
Products can get in on the fun of Black Friday as well. In a 15-second spot, Samsung commissioned a new type of jingle to reflect the dynamics of their product. Without narration, the video kicks in a wham punch of energy. The electro dub synth beats wake up the ears and primes the senses for impact. The corporate logo lights up. The product image and name reveals itself to the viewers. The text Black Friday appears. Then we are done. Get your savings and remember the product name. The song will stick in your head because that is its effect.
Amazon: Stale but Safe
There is also the idea of Cyber Monday. Why they didn’t call it Cyber Saturday for alliteration beats me. But maybe they need better copywriters. The financial world is throwing a storm over two companies this year. Bitcoin for the money makers and Amazon deals for the rest of us. Amazon gets in the Black Friday game with little zeal for the madness that is about to ensue. This video spot relays heavy on a catchy 1970’s jingle. The production value is superb. The lighting is almost reminiscent of a music video. It explains the process of its business model to the viewers. It shows human faces to connect with the audience. But it remains simple and static. There is little upheaval or joy in the respect to getting the gift you wanted to give.
Then there is this element of madness that takes place during Black Friday. We know that black is more of a financial denotation than one of death. But if you want to get adventurous with the risks watch this video on understanding the statics of dying on a Black Friday.
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