Twitter has become a mainstay for brands looking to cut through to consumers, but thanks to Elon Musk's disastrous takeover, it looks like their days on the platform are numbered.

As Twitter hurtles towards what feels like an inevitable demise, we reflected on some of the Brands that made the best use of the bird app down the years.

Wendy’s

Best known for its sassy responses and snarky roasts, the US-based fast food chain set an early standard that many brands have echoed over the years.

Its unconventional social strategy previously found its outlet in partnerships such as cult animated sci-fi sitcom, Rick & Morty, and through its annual roasts on the platform.

Innocent Drinks

A UK fan favorite for its particular brand of irreverent comedy, even Innocent's bio of 'We make healthy drinks. Please buy them so we don't get fired' points to its sense of humor. A popular moment was when the healthy drinks brand took to the site to raise spirits during the first UK national lockdown in March 2020, posting daily updates and observations.

Lidl

The supermarket chain garnered clout for its quippy responses, like this time a customer lashed out for some crisps missing from his packet.

Poor Carl Goldfinch originally reached out to the retailer for some clarity on his missing snack, but found himself on the sharp end of Lidl's customer service, which went viral. 

Greggs

The queen of the British meme. Its affiliations with British Pop Culture can be seen all over its brand platform, including its collabs with retailers like Primark, but never more so than on Twitter. In this instance, riffing on the popular Come Dine With Me moment, the British bakery chain celebrates the return of its seasonal Festive Bake.  

RyanAir

The UK budget airline has always taken the biscuit for its self-deprecating humor, this time alluding to its less than generous baggage policy that has seen many take drastic action to bring items on board free of charge.

Netflix 

At the coalface of pop culture, Netflix has always had a witty response for fans of its content. In 2017 its A Christmas Prince trilogy kicked off, though no one could have predicted quite how popular it would be.