Pringles has lifted the lid on a Christmas 2022 TV advert that liberally sprinkles flavorsome seasoning all over the looming diary clash of Christmas and the World Cup.

Catering to the snacking needs of shoppers and football fans alike, the ad sees the crisp brand illustrate a holiday season like no other – with combos such as a snowman hitting the back of the net and Santa blasting an air horn.

Aisling O’Hara, Pringles European marketing manager, said: “Pringles is synonymous with celebrations, from Christmas to NYE and watching football with friends. This is no ordinary winter as we experience two of the biggest celebratory events in just one season. Our new advert highlights these moments and demonstrates that Pringles is the perfect snack for any occasion.”

Positioning Pringles as the go-to snack for armchair followers and Christmas TV viewers, the campaign also marks the return of limited-edition Christmas-themed can designs featuring penguins, elves and Santa Claus himself.

Produced by Grey London, the advert will screen on UK television screens until December 31.

The Christmas push follows a campaign to have a species of spider whose abdomen bears an uncanny resemblance to the mustachioed Pringles man named as the ‘Pringles Spider.’