In honor of the new Samsung A51, Samsung and Starcom have launched their first programmatic in-game advertising campaign powered by Adgage, the mobile advertising specialist, and Anzu.io, the world-leading in-game advertising platform.

Anzu’s groundbreaking technology offers advertisers a full-suite of AdTech tools, including the first-ever ad viewability solution, brand safety, brand lift measurement, fraud protection, and more. These solutions provide advertisers with the confidence to go in-game.

Adgage serves as the strategic partner of Anzu.io in Spain and Portugal. Daniel Shaikh, managing director of Adgage, said: “We could not forget about a sector that is growing in such an exponential way. According to AEVI, there are about 16 million gamers in Spain. Until now, it was almost impossible to communicate with them in real-time. We partnered with Anzu to revolutionize the world of in-game advertising in Spain by bringing the best solution for brands to connect with their target audiences in a fully immersive in-game experience, all while offering them metrics, data, and all the possibilities of segmentation in the digital world ".

For his part, Miguel López-Guzmán, head of digital and marketing at Starcom, points out: “It is a very complete solution: fully integrated but highly viewable advertising with all the metrics necessary to carry out in-depth analysis. We fit in perfectly with the approach, objectives, and audience of the campaign. We had to be the first to try it. "