The Cayman Islands is an ideal tropical destination for many travelers, and a campaign for the country’s tourism board takes its underwater scenery and adds touches of magical realism.
‘Dream in Cayman’ is a campaign for the Cayman Islands Department of Tourism that augments the already brilliant waters of the Island nation. It bumps them up with unique aspects native to the islands and its heritage by adding giant flowers, ridable Blue Iguanas, iconic sea turtles in formation and dresses made of reef fish. The destination is renowned for its crystal waters, which provide a backdrop for recreational scuba diving.
In dream-like short videos we see people swimming into the petals of native flowers, a woman sitting atop a huge Blue Iguana as rays leap from the water. In print visuals, a couple dances a tango in a stalagmite-filled cavern, a woman swims with turtles and another woman floats through a coral reef as fish swarm around her, creating a glittery dress.
The campaign was done in partnership with The Richards Group and includes print running across travel, trade, bridal, affluent and dive verticals, along with digital programs, plus spot and national TV.
The still images and videos were all taken using drone aerial footage and underwater videography and photography across all three islands. From popular tourist spots such as Seven Mile Beach, Crystal Caves and Stingray City, to lesser-known locales such as a woman’s backyard orchid garden, The Richards Group worked with a husband-wife photographer duo who specialize in imaginative fashion photography to capture the unique shots of models posing on land and below sea level.
The singer featured in the TV spot is local Caymanian Sarah McTaggart, who sings the song ‘Beyond the Sea’, capturing the dreaminess and uniqueness of the destination.
See the images and films by clicking on the Creative Works box below.