Virgin Mobile breaks the myth about Bigfoot ( a hairy, upright-walking, ape-like being who reportedly dwells in the wilderness and leaves behind large footprints) in its latest campaign.
The campaign 'Nothing Hidden' conceptualised by Publicis Dublin and directed by Sweetshop's director Tore Frandsen begins with people gasping and acting afraid and then it is revealed that it was because of the Bigfoot. However, to everyone's surprise, Bigfoot greets everyone in a friendly manner and reveals that he doesn't want to stay hidden anymore.
The film was shot in Ireland on a set.
As to how Bigfoot's unique look was created for the campaign, Frandsen said: "First, I did a lot of research into the kinds of beasts that people have been depicting for many centuries. I started collecting lots of images that have been created of him before and then I worked with a designer to combine all the features that I wanted our Bigfoot to have. This was drawn up and then mapped out digitally to be turned into prosthetics.
"The actor was brought in for lots of tests throughout the development because I wanted to make sure there was plenty of expression to his face and that it didn’t just look like a mask. We were able to enhance some of the lines and wrinkles in his face with post-production VFX, helping to create a more realistic look than prosthetics alone. We also had many conversations about the texture of his fur and how tall he needed to be because we wanted him to look appropriately unkempt, huge and muscular compared to the other people in the films."