Tempur UK has appointed Rooster PR to launch the mattress brand to the UK audience.
While the bedding firm has traditionally focused on above-the-line marketing and advertising, it has charged Rooster to develop a PR campaign highlighting the brand heritage, product range and health and wellbeing benefits of Tempur bedding.
Rooster will look to increase Tempur’s market share in UK trade and consumer media, promoting ambassador partnerships and establishing a corporate social responsibility programme.
“Rooster demonstrated genuine interest, solid market knowledge and creativity at pitch stage, presenting relevant and tangible opportunities even before we gave the green light” says Tobin James, managing director of Tempur UK.
“Kicking off with a time-sensitive campaign, which Rooster had proposed and has facilitated from the outset, the team has a strong grasp of our brand, product, PR needs and our business, and has already delivered under pressure.”
Rooster MD, James Brooke, added: “Tempur has clearly established itself as a leading mattress brand over the past decades. As the original, the best, and the only mattress on the market developed and endorsed by NASA, our job will be to differentiate Tempur from the many challenger brands currently making lots of noise in the media.
“It is a crowded space, but we have no doubt that with a dedicated, creative and targeted PR campaign that builds upon the already solid reputation the brand has achieved through advertising, Tempur will establish the robust media presence and endorsement to create the stand out that it deserves.”
London based Rooster PR have worked with clients including China Airlines, Hotelgift and price comparison site finder.com