A week after being purchased by global consulting group Infosys, Wongdoody announced its first new hires: Vanessa Witter as Creative director and Amy Matheu as a senior art director.
Witter came from Campbell Ewald, where she worked on the Kaiser Permanente, Travelocity and Covered California accounts. She has been tasked to lead the Hallmark and Cedars-Sinai businesses.
Matheu previously spent time at Los Angeles-based Pitch, where she helped rebrand national chain The Coffee Bean & Tea Leaf and hot sauce brand Tabañero. She also worked with FCB West and Innocean, and was an art director at Crispin Porter + Bogusky on national brands including Arby’s and A1 Steak Sauce, she’ll work across a range of clients such as Hallmark Labs, The CW, and Cedars Sinai.
Both Matheu and Witter have been assigned to work under Wongdoody’s executive creative director Pam Fujimoto in its Los Angeles office.
On adding the two creatives to the team, Fujimoto noted: “Amy and Vanessa are two rising star creatives, with strong attention to craft and a collaborative approach. The ideas they bring to brands are not only creative, but inspiring. We are so thrilled to have them join the team.”
Witter added: “I’ve been a fan of Wongdoody since the beginning of my career in advertising. I remember, as a junior art director, being really inspired by Tracy Wong and the fearlessness and joy he put into the work. The independent spirit, the smart, bold work, and the commitment to people and culture are all things I admire about this agency. I’m super excited to join the team here in LA and collaborate with our friends in Seattle.”
Matheu said: “In my career I’ve learned from many talented creative minds, and I’m thrilled to finally have the opportunity to work under powerful and inspiring female leaders. Gender parity is still hard to find in our industry, but Wongdoody is actively making a difference, both in their offices and in their work. I’m proud to be a part of that.”
The two joined the agency months after Wongdoody launched an in-house marketing consultancy called June Cleaver is Dead, which has been dedicated to flipping the script on how brands market to moms.
Almost two weeks ago, the agency was purchased by India-based consultancy Infosys, marking its figurative first shot in the growing fracas between agency holding companies and rival consultancies Accenture and Deloitte.