Gidget Foundation Australia, a not-for-profit organisation that provides support for families that are affected by perinatal depression and anxiety (PNDA) has launched a campaign to get people talking about their experiences.
The campaign is centered around a TVC which aims to bring to life the hidden and silent problems that people suffering with PNDA experience and showcase how Gidget Foundation’s telehealth program can help them.
The ‘Start Talking’ program includes a video call platform in a bid to provide people in regional, rural and remote locations across Australia with access to perinatal health treatment services.
The campaign, which will run on TV and in cinemas, was created by Naked and directed by Steve Back from Brilliant Films.
Arabella Gibson, chief executive officer (CEO) at Gidget Foundation Australia, said, ‘The launch of the ‘Start Talking’ campaign is a huge step for Gidget Foundation Australia and hopefully a huge step forward for families across the country accessing support. The passion and energy that Naked and Brilliant Films have brought to this project has been inspiring, and I think the work that they have created will have a huge impact on getting people talking about the epidemic that is PNDA.’