Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

US Creative Works: featuring BSSP, Droga5, FCB Canada and more

Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week.’

The Olympics still have a presence this week, but as it's Valentine's Day, we decided to do a separate global roundup of all things 'love' in our Valentine's Day Creative Works. For the rest, scroll through and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our US Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, February 21.

Show me entity :: 18144

Droga5: Ancestry 'America's Greatness Comes From Everywhere'

Agency: Droga5
Client: Ancestry
Date: February 2018
As the US team competes in the Olympic games in South Korea, Ancestry is telling people that perhaps the most iconic moment of all was made up of Americans who had their roots from all around the globe.
In the ‘America’s Greatness Comes from Everywhere’ campaign, Ancestry spotlights the surprising diversity of former hockey players, including from the ‘Miracle on Ice’ team that beat the USSR in the 1980 Winter Olympics. The voices of Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider are all heard as they talk about their great game and their diverse backgrounds.
After discovering their DNA results through Ancestry, the beloved ‘All-American’ sports heroes found out that ‘All-American’ had a much deeper meaning: the team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name just a few, highlighting that America’s greatness truly comes from everywhere.
Client: Ancestry 
Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Kevin Brady
Group Creative Director: Justin Ruben
Creative Director: Paul Meates
Creative Director: Thom Glover
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Designer: Dan Pulito
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Executive Producer, Film: Tricia Lentini Himot
Producer, Film: Anna Wright-Hands
Producer, Film: Leah Donnenberg
Associate Producer, Film: Lily Allen Music
Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Sr. Business Affairs Manager: Shaunda Slade
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Senior Brand Strategist: Ryan McDaid
Head of Communications: Strategy Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Evan Fung
Junior Data Strategist: Jenna Moorman
Head of Account Management: Dan Gonda
Group Account Director: Phillipa Campbell
Account Director: Sharon Byer
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Sam Song
Project Manager: Kareem Miller
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra SVP, Marketing Caroline Sheu Executive Creative Director Paige Grossman Director, Brand Experience DNA Mark Chiarcossi Director, Brand Experience Family History Bill De Groot Production Company Stink Films Directors Jones+Tino Managing Director Jeff Baron Executive Producer Melinda Nugent Line Producer Nadine Brown Head of Production Nick Fuller Director of Photography Franz Lustig Production Designer Zuzana Sucha Service Company Division Productions Executive Producer Rok Bukovec Line Producer Vlaho Krile Editorial COSMOSTREET Editor (via Trim, London) Paul Hardcastle Assistant Editor: Josh Berger Executive Producer Maura Woodward Head of Production Luiza Naritomi Post Production The Mill Colorist Mikey Rossiter Color Executive Producer Rochelle Brown Color Producer Evan Bauer Color Coordinator Blake Rice Color Assists Nate Seymour Dan Moisoff Elias Nousiopoulos Executive Producer(s) Thomas Gibson Rachael Trillo Associate Producer Sophie Mitchell VFX Supervisor & Senior Lead Compositor Antoine Douadi 2D Artists James Cudahy K Khanna Sung Eun Moon Taner Besen Music Found Objects Composer Jay Wadley Executive Producer Jennie Armon Senior Producer Matt Nelson Track Title “Blue Line” Sound Heard City Sound Designer Evan Mangiamele Elizabeth McClanahan Mixer Evan Mangiamele Executive Producer Sasha Awn
Tags: United States

FCB: Air Canada 'Our Time'

Agency: FCB
Client: Air Canada
Date: February 2018
Ryan Reynolds may be a superhero in Hollywood, but to his home country of Canada, he’s the voice of a nation. Reynolds returns in a second spot to voice Air Canada’s ad featuring the diversity of the country’s Olympic athletes.
On the heels of flying 750 members of the Canadian Olympic Team to PyeongChang, South Korea for the Winter Olympics, Air Canada celebrates Team Canada with the launch of a new ad, titled ‘Our Time,’ which will be featured during the broadcast of the opening ceremony.
The ad portrays values of multiculturalism, compassion and equality as it shows Canadians doing very Canadian things, like playing hockey and skiing. It then turns to display the diversity of its citizens and athletes, as Reynolds says “we find strengths in our differences,” and voices unity for all Canadians, a call to all to bring people of diverse backgrounds together.
Client: Air Canada
Agency: FCB Canada
Director: Kevin Foley
Production: Steam Films
Editing: Married To Giants
Colour + Online: Alter Ego
Audio: Six Degrees
Tags: Canada
Show me entity :: 18045
Show me entity :: 18179

: GE 'What Matters'

Client: GE
Date: February 2018
GE debuts new corporate advertising designed to reinforce the company’s technological advancements and impact on the world in three key areas of aviation, healthcare and power. The campaign is called 'What Matters' and the idea is: “Technology is how we do things. People are why we do things.”
Four commercials, including a :60 anthem spot and three dedicated :30’s, will run during NBC’s broadcast of the Winter Olympic Games.
Client: GE
Title: “Anthem” “Home Tomorrow” “Homework” “3:00 Sharp”
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director: Eric Goldstein
Creative Director: Fred Kovey
Head of Production: David Rolfe
Executive Producer:  George Sholley
Producer: Jack Patrick
Music Producer: Rani Vaz
Senior Account Director: Peter McCallum
Account Director: Lindsey Cash
Account Manager: Jen Layton
Assistant Account Executive: Jordan Ji
Group Planning Director: Jessica Strode
Senior Planner: Ben Bass
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody 
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colon
Line Producer: Alex Waite
Director of Photography: Justin Brown
Director: Todd Field
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Visual Effects: A52
Producer: Stacy Kessler-Aungst
VFX Supervisor: Andres Barrios
Telecine: Company 3
Producer: Kevin Breheny
Colorist: Tim Masick
Music: Hook & Line
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli
Tags: United States

BBDO, Organic and Hearts & Science: AT&T 'More for Your Thing'

Agency: BBDO, Organic and Hearts & Science
Client: AT&T
Date: February 2018
This week, AT&T introduces new advertising which brings to life how AT&T’s set of products and services enables greater value and better customer experiences. The platform is called 'More For Your Thing.' Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favorite content, AT&T states that it is giving its customers more.
Research has revealed that people don’t just want more stuff, they want more of what matters. They give time to brands and services which short-cut efforts, open their eyes to new possibilities, make them feel special, and make every moment more meaningful. So AT&T’s new national consumer campaign focuses on the individuality of its customers’ passions.  
The campaign launches with a 60-second anthem spot that demonstrates the many different ways people express their thing, whether it's how-to-fix-it videos online, chatting with your kids on your extended work trip, or spending an entire day watching your favorite show. It will then be supported by a wide range of product-specific ads that focus on all the ways AT&T delivers what matters to your thing – from unlimited plans for binge watching, to high speed internet service to help you connect and share with friends, to smart WiFi with no dead zones…and more.
Work will run both online and off, and each of the ads has been customized to appeal to various consumer targets, right down to the choice of music accompanying each message.
Agency: BBDO, Hearts & Science, Organic
Client: AT&T
Title: “More For Your Thing”
Chief Creative Officer, Worldwide: David Lubars 
Chief Creative Officer, New York: Greg Hahn 
Executive Creative Director, BBDO: Matt MacDonald
Executive Creative Director, Organic: Frank Dattalo
Senior Creative Director, BBDO: David Povill
Senior Creative Director, BBDO: David Cuccinello
Senior Art Director, BBDO: Jono Moore
Senior Copywriter, BBDO: Elaine Kelch
Junior Copywriter, Organic: Dani Silveri
Producer, BBDO: Angela Narloch
Producer, BBDO: Victoria Wills
Managing Director, BBDO: Doug Walker
Senior Director, BBDO: Stacia Parseghian
Account Director, BBDO: Andrea Bass
Assistant Account Executive, BBDO: Leah Pozin
Tags: United States

G&G Advertising: CASA of Yellowstone County 'Possibilities Within Us'

Agency: G&G Advertising
Client: CASA of Yellowstone County
Date: January 2018
There are more American Indian Children who need their support while the courts determine the outcome. 70% of the cases involve American Indian Children, while Only 1% of the volunteers are American Indian Adults. With these damning situations in mind, Court Appointed Special Advocates (CASA) created a special campaign to recruit and do more outreach to get American Indian volunteers.
The campaign was created for CASA by G&G Advertising.
Michael Gray - Creative Director - G&G
Joani Gray - Illustrator/Designer - G&G
Scott Sylvester - Account Director - G&G
Zach Gray - Project Manager - G&G
Tags: United States, advertising
Show me entity :: 18104
Show me entity :: 18121
Show me entity :: 18154
Show me entity :: 18056
Show me entity :: 18222

Cossette: McDonald's Canada 'Big Mac x Bacon'

Agency: Cossette
Client: McDonald's Canada
Date: February 2018
McDonald’s plays off of sneaker culture to hype up its latest offering, leaving humorous nods to collaborations such as Alexander Wang x Adidas, Supreme x Louis Vuitton, Fenty x Puma, in a new campaign that celebrates the 50th anniversary of the Big Mac's creation with a limited edition collaboration of its own - between the fast food chain's most iconic burger and bacon. It launched with a weeklong teaser campaign across the country, filled with cryptic black and white imagery and design that played off fashion and sneaker culture, hinting at a mysterious upcoming collaboration: 'BM x B.' A teaser TV spot aired during the Grammy’s to hype up the new mystery partnership. “It’s the combination of two greats. Two powerhouses,” a mysterious voice said.
On January 30, it was revealed that this next great release is actually the collaboration of Big Mac and Bacon. A series of cheeky black and white films across television, online, and outdoor, feature high fashion types analyzing and explaining this new collab’s importance to culture. “We really wanted to showcase the Big Mac in a modern and relevant way by integrating it into pop culture, while at the same time not taking ourselves too seriously,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “We took inspiration from how a fashion company might launch an exclusive collection by revealing the promotion as a limited-edition collaboration, through a series of billboards and ads until we finally revealed the Big Mac, treating it like the cultural icon it is.”
“Over the course of its 50-year history, the Big Mac has become a culinary icon and the recipe has remained unchanged since its introduction. That’s pretty remarkable,” says Jeff Anderson, McDonald’s Canada Chef. “The addition of another Canadian classic—bacon—to the sandwich for a limited-time symbolizes the modern McDonald’s journey, with innovative menu items alongside much-loved classics. " Peter Ignazi, Global Chief Creative Officer, Cossette, said: “The Big Mac x Bacon was designed to feel contemporary in outlook. The look and feel were a departure from traditional McDonald’s campaigns to support the weeklong teaser period and misdirect fans into thinking the collaboration was between two fashion or cultural icons. We created a complete design system that included a custom bacon logo and an edgy modern typeface."
Agency: Cossette
Title: Big Mac x Bacon Limited Edition Collaboration
Chief Creative Officers: Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Directors: Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriters: Jordan Hamer, Ben Duquette
Designers: Oleg Portnoy, Eric Wood
Agency Producers: Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executives: Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Product Manager: Chloe Drolet
Studio Director: Raquel Mullen
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Senior Digital Project Manager: Jeff Maynard
Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Food Stylists: Carol Brown, Noah Witenoff
Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu
Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designers: Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew
VFX Assistant: Sebastian Boros
Casting: Mann Casting
Casting Director: Steven Mann
Offline Edit: Married to Giants
Editor: Raj Ramnauth
Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper
Photography: Fuze Reps
Photographer: Carlyle Routh
Production House: Soda
Executive Producer: Mina Jang
Photographer: Nick Hall-Wood
Media Agency: OMD
Strategy Supervisor: Logan Lindsay
Digital Specialist: Kyla Ames
Account Manager: Kathy O’Meara
Vice President Group Director Broadcast: Doug Scott
PR Agency: Weber Shandwick
Director, Client Experience: Lauren Thomson
Senior Art Director: Brendan Watson
Supervisor, Integrated Media: Nare Tutundjian
Senior Associate, Integrated Media: Fatma Othman
Tags: Canada
BMxB Limited Edition Collaboration - Courage
BMxB Limited Edition Collaboration - Cross-Pollination
BMxB Limited Edition Collaboration - Tangoing
BMxB Limited Edition Collaboration - Touch It
Show me entity :: 18095

BBDO New York: Day One 'Sunshine'

Agency: BBDO New York
Client: Day One
Date: February 2018
The month of February is also Teen Dating Violence Awareness Month. To call attention, Day One and BBDO New York have released an animated film that warns teens of dating abuse.
The short film called ‘Sunshine’ taps into a disturbing teen relationship that seems innocent at first glance, but abusive when examined more closely.
The film, directed by Guilherme Marcondes, opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the upbeat classic song ‘Walkin’ on Sunshine’ by Katrina and the Waves. As the film progresses, however, we notice some warning signs — the man becomes more controlling and possessive, keeping tabs on the clothes she wears, the food she eats, and the people she associates with. This causes some of his earlier behavior to be re-evaluated, like his invasive selfie on her phone, or showing up uninvited at her front door. The signs are subtle at first, until it’s too late and the young woman seems stuck. By the end, the sweet, happy vibe of the song takes on a more ironic, dark twist.
The film is meant to highlight the fact that not all abuse is physical. Emotional and verbal abuse is often even more insidious and difficult to separate from devotion, which is succinctly captured in the film’s final line: don’t confuse love and abuse. 
Client: Day One
Agency: BBDO NY
Creatives: Bianca Guimarães, Danilo Boer, Marcos Kotlhar
Production: Lobo
Director: Guilherme Marcondes
Producer: Aron Matschulat Aguiar
Executive Producer: Luis Ribeiro, Alberto Lopes, Loic François Marie Dubois
Art Director: Felipe Jornada
Concept Artists: João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
Storyboard: Antonio Soares Neto, Vinicius Barros
CG Director: Olavo Chagas
Modeling: Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
Lead Rigging: Flavio Castello
Rigging: Alexandre Marassá, Felipe Gimenes
Animation Supervisor: Leonardo Cadaval
Previsualization: Lucas Peres
Animators: Marcio Nicolosi, Andrea Delfino, Janaina Bonacelli, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Lookdev & Render: Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Lead Compositor: Bruno Ferrari
VFX: Lucas Stringhetti
VFX 2D: Chan Tong
Color Grading: CO3, Leticia Blanco
Editor: Aron Matschulat Aguiar
Tags: United States

BBH NY : PlayStation 'War on the Floor'

Agency: BBH NY
Client: PlayStation
Date: February 2018
On February 10, during the NBA’s Warriors v Spurs game half-time, PlayStation and BBH NY took over the court at Oracle Arena in Oakland for a first-ever narrative projection mapping experience. It transformed the court of into a snowy landscape for an epic ‘War on the Floor.’ 
The event is all part of the promotions for the PS4 'God of War' campaign. The animated projection took over not only the floor, which served as the main action screen, but also the scoreboard and the digital scrolling board around the sides of the arena. The experience was seen by those at the game and thousands more through Facebook Live, as well as fans through ABC’s national broadcast.
Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through harsh elements, monstrous enemies, and brutal landscape. The elaborate teaser gave fans a taste of the action that awaits them through God of War.
BRAND: PlayStation
FILM: War on the Floor
PRODUCT: God of War
CAMPAIGN NAME: Greatness Awaits
Eric Lempel, Senior Vice President & Head of PlayStation Network
Asad Qizilbash, Vice President, Marketing
Mike Webster, Director of Marketing
TJ Consunji, Senior Brand Manager
Josh Sepielli, Manager, Product Marketing
Brent Gutierrez, Marketing Specialist
Tiffany Chin, Brand Manager
Morgan Haro, Marketing Program Manager       
Michael Brynteson, Senior Director of Video Production
Peter Hathaway, Senior Manager of Production & Line Producer
Jamie Bafus, Casting & Talent Manager
Gerard Caputo, Chief Creative Officer
John Patroulis, Creative Chairman
Hugo Bierschenk, Group Creative Director
Dean Woodhouse, Group Creative Director
Daniel Bonder, Group Creative Director
Dave Brown, Group Creative Director
Diego Fonseca, Associate Creative Director
Taylor Marsh, Associate Creative Director
Kate Morrison, Head of Production
Corinne Porter, Content & Experiential Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Justin Marciani, Project Director
Cameron Wells, Project Manager
Executive Producer:  Scott Williams
Lead Projection: Jay Hutchison
Project Producer:  Eric Gazzillo
Projectionist:  Evan Doss
Media Server Operator:  Liam O’Hanlon
Projection Design:  Anthony Magdon
Director: Tomek Bagiński
Executive Producer: Zicz
Producer: Justyna Supernak
VFX Supervisor: Kamil Pohl
Art Director: Michał Niewiara
MOTION CAPTURE STUDIO: Sony Interactive Entertainment Worldwide Studios
PDSG Visual Arts
Senior Manager of Production: Neil Ingram
Senior Manager of Motion Capture: James Scarafone
Project Manager, Motion Capture: Teresa L. Porter
Manager, Motion Capture: Stephen Olsen
Motion Capture Studio Supervisors: Matt Bauer/ Bill Beemer
Motion Capture Lead Studio Technician: Ryan Beeson
Senior Motion Capture Studio Technician: Anthony Pintor
Motion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles Searight
Key Set Production Assistants: Walter Gray IV/ Andrew Marroquin
Engineer, Motion Capture: Mariah Hale
Production Coordinator, Motion Capture: Cristina Robles
Stage Coordinator, Motion Capture: Keith Presswood
Composition: Bear McCreary
Producer: Peter Scaturro/ Keith Leary
Engineering and Production Manager: Joel Yarger
Engineering: Anthony Caruso/ Steve Kaplan/ Nick Spezia
Editing: Andrew Buresh
Orchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard          
Copyist: Andrew Harris
Scoring Coordinators: Sam Ewing/ Kaiyun Wong
Scoring Assistants: David Matics/ Andrew Ransom
Assistant to the Composer: Marisa Gunzenhauser
Orchestra Contractor: Alan Umstead
Vocal Contractor: James Fitzpatrick for Tadlow Music
Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic
SOUND DESIGN: Yellowcab studios
Lead sound designer: Olivier Ranquet
Sound design producer: Corinne Binion
POST MIX: Sound Lounge
Sound Mixer: Rob DiFondi
Audio Producer: Liana Rosenburg
Tags: United States

This post first appeared on How To Organize Small Kitchen, please read the originial post: here

Share the post

US Creative Works: featuring BSSP, Droga5, FCB Canada and more


Subscribe to How To Organize Small Kitchen

Get updates delivered right to your inbox!

Thank you for your subscription